Baozun Inc. Renews Services Agreement with Nike China

Ticker: BZUN · Form: 6-K · Filed: Dec 30, 2024 · CIK: 1625414

Sentiment: neutral

Topics: contract-renewal, partnership, services-agreement

Related Tickers: BZUN

TL;DR

Baozun Inc. just renewed its deal with Nike China, keeping the partnership going.

AI Summary

Baozun Inc. filed a Form 6-K on December 30, 2024, reporting the renewal of its services agreement with Nike China. This agreement, initially entered into on January 1, 2021, and set to expire on December 31, 2023, has been extended. The filing was made by Catherine Zhu, Chief Financial Officer.

Why It Matters

The renewal of this agreement with a major brand like Nike indicates continued business operations and partnership stability for Baozun Inc.

Risk Assessment

Risk Level: low — This filing is a routine report of a contract renewal, with no immediate negative financial or operational implications.

Key Players & Entities

FAQ

What is the primary purpose of this Form 6-K filing?

The primary purpose is to report the renewal of Baozun Inc.'s services agreement with Nike China.

When was the original services agreement with Nike China entered into?

The original agreement was entered into on January 1, 2021.

When was the original services agreement with Nike China set to expire?

The original agreement was set to expire on December 31, 2023.

Who signed this Form 6-K on behalf of Baozun Inc.?

Catherine Zhu, Chief Financial Officer, signed the report.

What is the filing date of this report?

The filing date is December 30, 2024.

Filing Stats: 326 words · 1 min read · ~1 pages · Grade level 14.3 · Accepted 2024-12-30 06:04:30

Filing Documents

SIGNATURES

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Baozun Inc. By: /s/ Catherine Zhu Name: Catherine Zhu Title: Chief Financial Officer Date: December 30, 2024 1 Exhibit Index Exhibit 99.1 — Renewal of Continuing Connected Transaction 2 Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law. 3

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