Crocs Files 2024 10-K Report

TL;DR

Crocs dropped its 2024 10-K, check financials for FY ending 12/31/24.

AI Summary

Crocs, Inc. filed its 2024 10-K report on February 13, 2025, detailing its financial performance for the fiscal year ending December 31, 2024. The company, headquartered in Broomfield, Colorado, operates in the rubber and plastics footwear industry. The filing covers various financial aspects and disclosures required by the SEC.

Why It Matters

This 10-K filing provides investors and stakeholders with a comprehensive overview of Crocs' financial health, operational performance, and strategic positioning for the fiscal year 2024.

Risk Assessment

Risk Level: medium — This is a standard annual financial filing with no immediate red flags or significant new risks highlighted in the provided snippet.

Key Numbers

• FY 2024 — Fiscal Year (The period covered by the financial report.)
• 1231 — Fiscal Year End (Indicates the end of the reporting period for financial statements.)

Key Players & Entities

• Crocs, Inc. (company) — Filer of the 10-K report
• 2024-12-31 (date) — Fiscal year end date
• 2025-02-13 (date) — Filing date of the 10-K
• Broomfield, CO (location) — Company headquarters location
• RUBBER & PLASTICS FOOTWEAR [3021] (industry) — Company's Standard Industrial Classification

FAQ

Key Financial Figures

• $0.001 — ch registered: Common Stock, par value $0.001 per share CROX The Nasdaq Global Select

Filing Documents

• crox-20241231.htm (10-K) — 2228KB
• exhibit49-2029notes.htm (EX-4.9) — 17KB
• exhibit410-2031notes.htm (EX-4.10) — 17KB
• crox123124ex19.htm (EX-19) — 100KB
• crox123124ex21.htm (EX-21) — 31KB
• crox123124ex231.htm (EX-23.1) — 3KB
• crox-ex311_q4x2024.htm (EX-31.1) — 14KB
• crox-ex312_q4x2024.htm (EX-31.2) — 15KB
• crox-ex32_q4x2024.htm (EX-32) — 9KB
• crox-20241231_g1.jpg (GRAPHIC) — 138KB
• image_0.jpg (GRAPHIC) — 14KB
• 0001334036-25-000009.txt ( ) — 12365KB
• crox-20241231.xsd (EX-101.SCH) — 67KB
• crox-20241231_cal.xml (EX-101.CAL) — 128KB
• crox-20241231_def.xml (EX-101.DEF) — 353KB
• crox-20241231_lab.xml (EX-101.LAB) — 961KB
• crox-20241231_pre.xml (EX-101.PRE) — 690KB
• crox-20241231_htm.xml (XML) — 1850KB

Business

Business 2 Item 1A.

Risk Factors

Risk Factors 9 Item 1B. Unresolved Staff Comments 28 Item 1C. Cybersecurity 29 Item 2.

Properties

Properties 30 Item 3.

Legal Proceedings

Legal Proceedings 30 Item 4. Mine Safety Disclosures 30 PART II Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 31 Item 6. [Reserved] 32 Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

Management's Discussion and Analysis of Financial Condition and Results of Operations 33 Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Quantitative and Qualitative Disclosures About Market Risk 49 Item 8.

Financial Statements and Supplementary Data

Financial Statements and Supplementary Data 50 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 50 Item 9A.

Controls and Procedures

Controls and Procedures 50 Item 9B. Other Information 52 Item 9C. Disclosures Regarding Foreign Jurisdictions that Prevent Inspection 52 PART III Item 10. Directors, Executive Officers and Corporate Governance 53 Item 11.

Executive Compensation

Executive Compensation 53 Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 53 Item 13. Certain Relationships and Related Transactions and Director Independence 53 Item 14. Principal Accountant Fees and Services 54 PART IV Item 15. Exhibits, Financial Statement Schedule 55 Item 16. Form 10-K Summary 60

Signatures

Signatures 61 1 Table of Contents PART I

Business

ITEM 1. Business The Company Crocs, Inc. and our consolidated subsidiaries (collectively, the "Company," "we," "us," or "our") are engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for all. We strive to be the world leader in innovative casual footwear, combining comfort and style with a value that consumers want. On February 17, 2022 (the "Acquisition Date"), we acquired (the "Acquisition") 100% of the equity of a privately-owned casual footwear brand business ("HEYDUDE"). HEYDUDE is engaged in the business of distributing and selling casual footwear under the brand name "HEYDUDE." The majority of HEYDUDE sales are currently in the United States. We have two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which are discussed in more detail in "Business Segments and Geographic Information" below. Our Vision At the heart of our brands are our consumers. We have brands with a broad democratic appeal and accessible price points, which are aligned with global megatrends such as casualization, comfort, and personalization. The philosophy and vision for our brands have been important drivers of our results and, we believe, will continue to be important as we strive to realize the full global potential of our brands. To that end, in 2024, we continued our message of "Come As You Are" for the Crocs Brand and the slogan "Good To Go-To" for the HEYDUDE Brand. Our enterprise growth priorities are centered around three strategic areas of focus: Ignite our icons to drive awareness and relevance for our brands — Central to our Crocs Brand's DNA are our clogs, sandals, and Jibbitz charms, which are key product pillars that we believe will drive long-term growth. Our Classic Clog is our icon, and we continue to grow our broader clog silhouette with new designs, colors, graphics, licensed properties and collaborations. The addition of the HEYDUDE Brand to our portfolio pr

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View this 10-K filing on SEC EDGAR