Groupon Co-Founder Lefkofsky Updates 4.05M Share Ownership

TL;DR

**Groupon co-founder Eric Lefkofsky still holds over 4 million shares, signaling continued insider interest.**

AI Summary

Eric P. Lefkofsky, a co-founder of Groupon, Inc., has filed an amendment (SC 13G/A) indicating a change in his beneficial ownership of Groupon's common stock as of December 31, 2023. He now beneficially owns a total of 4,055,631 shares, comprising 524,482 shares with sole voting and dispositive power, and 3,531,149 shares with shared voting and dispositive power. This filing is an update to his previous holdings and is important for investors as it shows a significant insider's continued, albeit slightly adjusted, stake in the company.

Why It Matters

This filing shows an insider's current stake, which can signal confidence (or lack thereof) in the company's future to investors. A co-founder's continued significant ownership suggests a vested interest in Groupon's long-term success.

Risk Assessment

Risk Level: low — This filing is a routine update of an insider's ownership and does not indicate any immediate financial risk or significant change in company operations.

Analyst Insight

Investors should note the continued, stable insider ownership by a co-founder, which can be a positive signal of long-term commitment. However, this filing alone doesn't suggest immediate buying or selling pressure, so further analysis of company performance and market conditions is warranted.

Key Numbers

• 4,055,631 — Total Shares Beneficially Owned (Represents Eric P. Lefkofsky's aggregate ownership in Groupon, Inc. as of December 31, 2023.)
• 524,482 — Shares with Sole Voting/Dispositive Power (The number of shares Eric P. Lefkofsky controls independently.)
• 3,531,149 — Shares with Shared Voting/Dispositive Power (The number of shares Eric P. Lefkofsky controls jointly with others.)
• December 31, 2023 — Event Date (The specific date that triggered the requirement for this filing, indicating the snapshot of ownership.)

Key Players & Entities

• Eric P. Lefkofsky (person) — Reporting Person, co-founder of Groupon, Inc.
• Groupon, Inc. (company) — Subject Company, issuer of the common stock
• 07 Trade & Services (company) — Organization Name associated with the subject company
• December 31, 2023 (date) — Date of Event Which Requires Filing of this Statement
• 4,055,631 shares (dollar_amount) — Aggregate number of shares beneficially owned by Eric P. Lefkofsky

Forward-Looking Statements

• Eric P. Lefkofsky will maintain a significant ownership stake in Groupon, Inc. (Eric P. Lefkofsky) — high confidence, target: December 31, 2024
• The continued insider ownership by a co-founder will be viewed positively by long-term investors. (Groupon, Inc. stock) — medium confidence, target: June 30, 2024

FAQ

Key Financial Figures

• $0.0001 — Inc. (Name of Issuer) Common Stock, $0.0001 par value (Title of Class of Securiti
• $80.0 million — anding as of the closing of the Issuers $80.0 million fully backstopped rights offering, whic

Filing Documents

• d707951dsc13ga.htm (SC 13G/A) — 44KB
• 0001193125-24-024315.txt ( ) — 46KB

From the Filing

SC 13G/A 1 d707951dsc13ga.htm SC 13G/A SC 13G/A UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 12)* Groupon, Inc. (Name of Issuer) Common Stock, $0.0001 par value (Title of Class of Securities) 399473107 (CUSIP Number) December 31, 2023 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: Rule 13d-1(b) Rule 13d-1(c) Rule 13d-1(d) * The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 399473107 1. Names of Reporting Persons Eric P. Lefkofsky (the Reporting Person) 2. Check the Appropriate Box if a Member of a Group (See Instructions) (a)(b) 3. SEC Use Only 4. Citizenship or Place of Organization United States Number of Shares Beneficially Owned by Each Reporting Person With 5. Sole Voting Power 524,482 shares of Common Stock, $0.0001 par value per share (the Common Stock) (1) 6. Shared Voting Power 3,531,149 shares of Common Stock (2) 7. Sole Dispositive Power 524,482 shares of Common Stock (1) 8. Shared Dispositive Power 3,531,149 shares of Common Stock (2) 9. Aggregate Amount Beneficially Owned by Each Reporting Person 4,055,631 shares of Common Stock (1)(2) 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 11. Percent of Class Represented by Amount in Row (9) 10.42% (1)(2)(3) 12. Type of Reporting Person (See Instructions) IN (1) Includes 413,100 shares of Common Stock held of record by the Lekofsky Family 2018 Trust, of which Reporting Person is the sole trustee. (2) Includes 3,531,149 shares of Common Stock held of record by Green Media, LLC, an entity owned by the Reporting Person (50%) and his wife, Elizabeth Kramer Lefkofsky (50%). The Reporting Person shares voting and investment control with respect to the shares held by Green Media, LLC. (3) The approximate percentage of shares of Common Stock reported as beneficially owned by the Reporting Person is based upon 38,933,024 shares outstanding as of the closing of the Issuers $80.0 million fully backstopped rights offering, which is the total number of shares expected to be outstanding as reported in the Issuers prospectus supplement on Form 424B5 filed with the Securities and Exchange Commission on November 21, 2023. Item1. (a) Name of Issuer Groupon, Inc. (b) Address of Issuers Principal Executive Offices 600 West Chicago Avenue, Suite 400 Chicago, IL 60654 Item2. (a) Name of Person Filing Eric P. Lefkofsky (b) Address of Principal Business Office or, if none, Residence c/o Groupon, Inc. 600 West Chicago Avenue, Suite 400 Chicago, IL 60654 (c) Citizenship United States (d) Title of Class of Securities Common Stock, par value $0.0001 per share (e) CUSIP Number 399473107 Item3. If this statement is filed pursuant to 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a: (a) Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o). (b) Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c). (c) Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c). (d) Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8). (e) An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E); (f) An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F); (g) A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G); (h) A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813); (i) A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3); (j) Group, in accordance with 240.13d-1(b)(1)(ii)(J). Item4. Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned: 4,055,631 shares of Common Stock (4)(5) (b) Percent of class: 10.42% (4)(5)(6) (c) Number of shares as to which the person has: (i) Sole power to vote or to direct the vote 524,482 shares of Common Stock (4) (ii) Shared power to

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