MediaAlpha Appoints New CFO, Jason Harinstein

TL;DR

MediaAlpha swaps CFOs: Miller out, Harinstein (ex-CSO) in, effective March 20.

AI Summary

On March 18, 2024, MediaAlpha, Inc. announced the appointment of Jason Harinstein as Chief Financial Officer, effective March 20, 2024. Harinstein previously served as the company's Chief Strategy Officer. The company also announced the departure of Chief Financial Officer, David Miller, effective March 20, 2024.

Why It Matters

This executive transition in a key financial role could signal shifts in the company's financial strategy or operational focus.

Risk Assessment

Risk Level: medium — Executive changes, especially in finance, can introduce uncertainty regarding future strategy and performance.

Key Players & Entities

• MediaAlpha, Inc. (company) — The company filing the report.
• Jason Harinstein (person) — Newly appointed Chief Financial Officer.
• David Miller (person) — Departing Chief Financial Officer.
• March 18, 2024 (date) — Date of the earliest event reported.
• March 20, 2024 (date) — Effective date of the CFO appointment and departure.

FAQ

Key Financial Figures

• $0.01 — which registered Class A common stock, $0.01 par value MAX New York Stock Exchange

Filing Documents

• max-20240318.htm (8-K) — 27KB
• 0001818383-24-000022.txt ( ) — 151KB
• max-20240318.xsd (EX-101.SCH) — 2KB
• max-20240318_lab.xml (EX-101.LAB) — 22KB
• max-20240318_pre.xml (EX-101.PRE) — 13KB
• max-20240318_htm.xml (XML) — 3KB

02(b)

Item 5.02(b) On March 18, 2024, as required by Section 3.1(b) of the Stockholders Agreement (as defined below), David Lowe tendered his resignation as a member of the Board of Directors (the "Board") of MediaAlpha, Inc. (the "Company"). Under the Stockholders Agreement dated as of October 27, 2020 (as amended, the "Stockholders Agreement"), by and among the Company, Insignia QL Holdings, LLC and Insignia A QL Holdings, LLC (collectively "Insignia"), and the other stockholders party thereto, at such time as a Principal Stockholder (as defined therein) no longer owns at least 7,338,148 shares of the Company's Common Stock, as defined in the Stockholders Agreement (representing 12.5% of the Company's issued and outstanding shares of Common Stock as of the closing of the Company's initial public offering), such Principal Stockholder is required to promptly cause of one of their two designated directors to tender their resignation from the Board. As a result of the secondary offering of shares of the Company's Class A common stock by Insignia that closed on March 11, 2024, Insignia's ownership of the Company's Common Stock fell below the ownership threshold described above, and accordingly Insignia has caused Mr. Lowe, who was one of Insignia's two designees to the Board, to tender his resignation as a member of the Board. Mr. Lowe's resignation was not the result of a disagreement with the Company on any matter relating to the Company's operations, policies or practices.

SIGNATURES

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. MediaAlpha, Inc. Date: March 20, 2024 By: /s/ Jeffrey B. Coyne Name: Jeffrey B. Coyne Title: General Counsel & Secretary

View Full Filing

View this 8-K filing on SEC EDGAR