Eugene Nonko Amends MediaAlpha Stake Filing

TL;DR

Eugene Nonko updated his MediaAlpha filing. Check for ownership changes.

AI Summary

Eugene Nonko, through O.N.E. Holdings, LLC, has filed an amendment (No. 3) to their Schedule 13D for MediaAlpha, Inc. on August 16, 2024. The filing concerns Class A Common Stock of MediaAlpha, Inc. The specific details of the ownership change or the total number of shares held are not detailed in this excerpt, but it indicates a change in reporting status.

Why It Matters

This filing indicates a change in the beneficial ownership reporting for MediaAlpha, Inc. by a significant holder, which could signal shifts in control or strategy.

Risk Assessment

Risk Level: medium — Amendments to Schedule 13D filings often signal significant changes in a major shareholder's position or intentions, which can impact stock price and corporate control.

Key Players & Entities

• Eugene Nonko (person) — Filing person and beneficial owner
• O.N.E. Holdings, LLC (company) — Holder of securities
• MediaAlpha, Inc. (company) — Issuer of securities
• August 16, 2024 (date) — Filing date of the amendment
• August 2, 2024 (date) — Date of event requiring filing

FAQ

Key Financial Figures

• $0.01 — ssuer) Class A Common Stock, par value $0.01 per share (Title of Class of Securities
• $15.0000 — res Sold Price Per Share 2162023 400 $15.0000 2212023 1,402 $15.0695 2242023 50
• $15.0695 — 2162023 400 $15.0000 2212023 1,402 $15.0695 2242023 50,000 $16.3394 2272023 1
• $16.3394 — 12023 1,402 $15.0695 2242023 50,000 $16.3394 2272023 15,698 $15.8042 On August
• $15.8042 — 2023 50,000 $16.3394 2272023 15,698 $15.8042 On August 2, 2024, Mr. Nonko (a) tran
• $2.2 million — in exchange for cash in the amounts of $2.2 million and $2.2 million, respectively, with th
• $2.2 m — cash in the amounts of $2.2 million and $2.2 million, respectively, with the numbers o

Filing Documents

• max-schedule13damendment3x.htm (SC 13D/A) — 83KB
• 0001818383-24-000080.txt ( ) — 84KB

Interest in Securities of the Issuer

Item 5. Interest in Securities of the Issuer.

of the Schedule 13D is hereby amended and restated in its entirety as follows

Item 5 of the Schedule 13D is hereby amended and restated in its entirety as follows (a) The Reporting Persons may be deemed to beneficially own in the aggregate 5,023,684 shares of Class A Common Stock, representing approximately 9.2% of MediaAlpha's outstanding shares of Class A Common Stock. The percentages of beneficial ownership in this Statement are based on 54,729,353 shares of Class A Common Stock reported to be outstanding as of July 31, 2024, as disclosed in MediaAlpha, Inc.'s Quarterly Report on Form 10-Q for the period ended June 30, 2024 filed with the SEC on August 1, 2024. (b) Eugene Nonko beneficially owns and has sole voting and dispositive power over 5,023,684 shares of Class A Common Stock, comprised of (i) 993,798 shares of Class A Common Stock directly owned by Mr. Nonko, (ii) 3,970,051 shares of Class B Common Stock owned by O.N.E. Holdings (which, along with corresponding Class B-1 units, may from time to time be exchanged on a one-for-one basis for Class A Common Stock) and (iii) 59,835 shares of Class A Common Stock issuable to Mr. Nonko upon settlement of outstanding restricted stock units that vest within 60 days of the date of this Statement. By virtue of his position as Manager of O.N.E. Holdings, Mr. Nonko may be deemed to have sole power to vote and dispose of the shares of Class A Common Stock reported owned by O.N.E. Holdings. (c) Between November 16, 2022 and August 2, 2024, Mr. Nonko acquired an aggregate of 889,858 shares of Class A Common Stock upon the vesting of restricted stock units, as follows Vesting Date Shares Acquired 1302023 153,147 2152023 18,294 4302023 153,146 5152023 41,621 7302023 153,147 8152023 41,622 10302023 153,154 11152023 41,622 12152023 14,100 2152024 41,622 3152024 12,150 5152024 59,833 6152024 6,400 All of the above shares of Class A Common Stock acquired by Mr. Nonko from the Company were acquired in transactions exempt from Section 16(b) pursuant to Rule 16b-3(d) under the Securiti

Contracts, Arrangements, Understandings or Relationships with Respect to Securities of Issuer

Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of Issuer.

of the Schedule 13D is hereby amended and supplemented by adding the following

Item 6 of the Schedule 13D is hereby amended and supplemented by adding the following As of the date of this Statement, 20,605,382 shares of Class A Common Stock and 11,174,996 shares of Class B Common Stock are beneficially owned by parties to the Stockholders Agreement that have agreed to vote in favor of each other's designations to the Board. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Dated as of August 16, 2024 By s Eugene Nonko Name Eugene Nonko By O.N.E. Holdings, LLC By s Eugene Nonko Name Eugene Nonko Title Manager

View Full Filing

View this SC 13D/A filing on SEC EDGAR