Mobiquity's Revenue Plunges 92%, Net Loss Widens Amid Going Concern Doubts

TL;DR

**MOBQW is a burning dumpster fire; get out now before it's too late.**

AI Summary

Mobiquity Technologies, Inc. (MOBQW) reported a significant decline in revenue and a widening net loss for the six months ended June 30, 2025. Revenues plummeted to $43,721 from $530,174 in the prior year period, representing a 91.75% decrease. The net loss expanded dramatically to $4,464,836, compared to a net loss of $1,787,407 for the same period in 2024, an increase of 149.80%. Cash on hand decreased to $184,081 at June 30, 2025, from $1,159,933 at December 31, 2024. The company also reported an accumulated deficit of $230,098,357 and a working capital deficit of $2,196,591. These factors, coupled with net cash used in operations of $2,573,161, raise substantial doubt about the company's ability to continue as a going concern. Management plans include technology development, seeking equity/debt financing, exploring partnering opportunities, and identifying short-term positive cash flow market opportunities.

Why It Matters

Mobiquity Technologies' severe financial deterioration, marked by a 91.75% revenue drop and a 149.80% increase in net loss, signals extreme distress for investors. The explicit 'going concern' warning from management indicates a high risk of business failure, potentially leading to a complete loss of investment. For employees, this raises significant job security concerns, while customers might face service disruptions or a complete cessation of operations. In the broader market, this highlights the intense competition and inherent risks within the ad-tech and data intelligence sectors, where smaller players struggle to maintain viability against larger, more established competitors.

Risk Assessment

Risk Level: high — The company explicitly states "These factors create substantial doubt about the Company's ability to continue as a going concern within one year." This is supported by a net loss of $4,464,836 for the six months ended June 30, 2025, net cash used in operations of $2,573,161, and a working capital deficit of $2,196,591.

Analyst Insight

Investors should immediately consider divesting any holdings in MOBQW due to the explicit going concern warning and severe financial deterioration. New investors should avoid this stock entirely, as the risk of total capital loss is exceptionally high given the company's inability to generate sufficient revenue and its significant accumulated deficit.

Financial Highlights

debt To Equity

1.30

revenue

$43,721

operating Margin

-9400.00%

total Assets

$5,718,797

total Debt

$703,815

net Income

-$4,464,836

eps

N/A

gross Margin

27.63%

cash Position

$184,081

revenue Growth

-91.75%

Key Numbers

• $43,721 — Revenues (Decreased 91.75% from $530,174 in the prior year period.)
• $4,464,836 — Net Loss (Increased 149.80% from $1,787,407 in the prior year period.)
• $2,573,161 — Net Cash Used in Operating Activities (Increased from $1,336,280 in the prior year period, indicating higher cash burn.)
• $184,081 — Cash on Hand (Significantly reduced from $1,159,933 at December 31, 2024.)
• $230,098,357 — Accumulated Deficit (Indicates substantial historical losses and ongoing unprofitability.)
• $2,196,591 — Working Capital Deficit (Reflects current liabilities exceeding current assets, posing liquidity challenges.)
• 21,821,874 — Common Stock Shares Outstanding (As of July 29, 2025, indicating potential dilution from prior periods.)

Key Players & Entities

• Mobiquity Technologies, Inc. (company) — Registrant
• SEC (regulator) — Securities and Exchange Commission
• Mobiquity Networks, Inc. (company) — Wholly owned subsidiary
• Advangelists, LLC (company) — Wholly owned subsidiary
• $4,464,836 (dollar_amount) — Net loss for six months ended June 30, 2025
• $2,573,161 (dollar_amount) — Net cash used in operating activities for six months ended June 30, 2025
• $230,098,357 (dollar_amount) — Accumulated deficit at June 30, 2025
• $184,081 (dollar_amount) — Cash on hand at June 30, 2025
• $2,196,591 (dollar_amount) — Working capital deficit at June 30, 2025
• June 30, 2025 (date) — End of reporting period

FAQ

Risk Factors

• Going Concern Uncertainty [high — financial]: The company faces substantial doubt about its ability to continue as a going concern due to a significant revenue decline of 91.75% to $43,721 for the six months ended June 30, 2025, a widening net loss of $4,464,836, and a dwindling cash position of $184,081. The accumulated deficit stands at $230,098,357, and a working capital deficit of $2,196,591 exacerbates liquidity concerns.
• Deteriorating Operating Cash Flow [high — financial]: Net cash used in operating activities increased by 92.55% to $2,573,161 for the six months ended June 30, 2025, compared to $1,336,280 in the prior year period. This escalating cash burn rate, coupled with low cash reserves, intensifies the risk of operational disruption.
• Severe Revenue Contraction [high — financial]: Revenues for the six months ended June 30, 2025, plummeted by 91.75% to $43,721 from $530,174 in the same period last year. This drastic decline indicates a severe loss of market traction or a fundamental issue with the company's revenue-generating capabilities.
• Expanding Net Loss [high — financial]: The net loss for the six months ended June 30, 2025, more than doubled, increasing by 149.80% to $4,464,836 from $1,787,407 in the prior year period. This indicates a significant deterioration in profitability and an inability to control costs relative to revenue.
• Negative Working Capital [high — financial]: The company reported a working capital deficit of $2,196,591 as of June 30, 2025. This means current liabilities exceed current assets, posing immediate liquidity challenges and potentially hindering the company's ability to meet short-term obligations.
• Dependence on Future Financing [high — operational]: Management's plans to address the going concern issue rely heavily on seeking equity/debt financing and identifying short-term positive cash flow opportunities. There is no assurance that such financing will be obtained or that new operations will be profitable, creating significant execution risk.
• Intense Competition and Evolving Technology [medium — market]: As a location data intelligence and advertising technology company, Mobiquity operates in dynamic markets. The company's ability to adapt to evolving technologies, such as AI and ML, and differentiate its offerings in a competitive landscape is crucial for future success.
• Declining Asset Base [medium — financial]: Total assets decreased from $6,518,315 at December 31, 2024, to $5,718,797 at June 30, 2025. This reduction is primarily driven by a significant decrease in cash and a decline in capitalized software development costs and property and equipment.

Industry Context

Mobiquity Technologies operates in the location data intelligence and advertising technology sectors. These are highly competitive and rapidly evolving industries driven by advancements in AI, machine learning, and data analytics. Companies in this space must continuously innovate to provide accurate, scalable, and insightful data solutions for marketing and research purposes.

Regulatory Implications

As a data intelligence company, Mobiquity is subject to data privacy regulations (e.g., GDPR, CCPA) which can impact data collection, usage, and monetization strategies. Compliance with these evolving regulations is critical to maintaining customer trust and avoiding potential fines.

What Investors Should Do

1. Monitor financing activities closely.
2. Scrutinize management's plans for short-term cash flow.
3. Assess the viability of new revenue streams.
4. Evaluate the competitive landscape and technological adaptation.
5. Consider the high risk associated with the going concern status.

Key Dates

• 2025-06-30: End of Six-Month Period — Reporting period for the significant revenue decline and widening net loss, highlighting severe financial distress and raising going concern doubts.
• 2025-06-30: Consolidated Balance Sheet Date — Shows a substantial decrease in cash to $184,081 and a working capital deficit of $2,196,591, underscoring immediate liquidity challenges.
• 2024-06-30: Prior Year Six-Month Period End — Provides a comparative baseline showing revenues of $530,174 and a net loss of $1,787,407, emphasizing the dramatic negative shift in performance.
• 2024-12-31: Prior Year End Balance Sheet Date — Shows a higher cash position of $1,159,933, indicating a significant cash burn over the subsequent six months.

Glossary

Going Concern

An accounting assumption that a company will continue to operate for the foreseeable future, typically at least 12 months. If substantial doubt exists, it must be disclosed. (The company's financial statements explicitly state substantial doubt about its ability to continue as a going concern due to severe financial distress.)

Accumulated Deficit

The cumulative net losses of a company since its inception, less any net gains. It represents a deficit in retained earnings. (A large accumulated deficit of $230,098,357 indicates a long history of unprofitability for Mobiquity Technologies.)

Working Capital Deficit

Occurs when a company's current liabilities exceed its current assets, indicating potential short-term liquidity problems. (Mobiquity Technologies has a working capital deficit of $2,196,591, highlighting its inability to meet short-term obligations with its current assets.)

ATOS

Advertising Technology Operating System. A platform that uses AI and ML for automated ad serving and campaign management. (Mobiquity develops an ATOS platform, which is a key part of its business strategy, though current financial performance suggests challenges in monetizing this technology.)

Net Cash Used in Operating Activities

The amount of cash a company has spent on its core business operations during a period. A negative number indicates cash outflow. (The significant increase in net cash used in operations to $2,573,161 highlights an accelerating cash burn rate, exacerbating liquidity concerns.)

Capitalized Software Development Costs

Costs incurred in developing new software or significantly improving existing software that are recorded as an asset rather than expensed immediately. (This represents a significant investment in the company's technology, but its balance has decreased, and it has not translated into sufficient revenue.)

Year-Over-Year Comparison

Compared to the six months ended June 30, 2024, Mobiquity Technologies has experienced a catastrophic decline in performance. Revenues have plummeted by 91.75% from $530,174 to $43,721, while the net loss has widened by 149.80% from $1,787,407 to $4,464,836. Operating expenses have nearly doubled, and cash on hand has drastically reduced from $1,159,933 at year-end 2024 to $184,081. The company's financial position has severely deteriorated, leading to substantial doubt about its going concern status.

Key Financial Figures

• $250,000 — he amount insured by the FDIC, which is $250,000. On June 30, 2025, and December 31, 202

Filing Documents

• mobiquity_i10q-063025.htm (10-Q) — 1251KB
• mobiquity_ex3101.htm (EX-31.1) — 7KB
• mobiquity_ex3102.htm (EX-31.2) — 7KB
• mobiquity_ex3201.htm (EX-32.1) — 3KB
• mobiquity_ex3202.htm (EX-32.2) — 3KB
• 0001683168-25-006176.txt ( ) — 6254KB
• mobq-20250630.xsd (EX-101.SCH) — 46KB
• mobq-20250630_cal.xml (EX-101.CAL) — 42KB
• mobq-20250630_def.xml (EX-101.DEF) — 224KB
• mobq-20250630_lab.xml (EX-101.LAB) — 397KB
• mobq-20250630_pre.xml (EX-101.PRE) — 329KB
• mobiquity_i10q-063025_htm.xml (XML) — 832KB

FINANCIAL INFORMATION

PART I. FINANCIAL INFORMATION 3

Consolidated Financial Statements

Item 1. Consolidated Financial Statements 3

Management's Discussion and Analysis of Financial Condition and Results of Operations

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 33

Quantitative and Qualitative Disclosures

Item 3. Quantitative and Qualitative Disclosures 44

Controls and Procedures

Item 4. Controls and Procedures 44

OTHER INFORMATION

PART II. OTHER INFORMATION 45

Legal Proceedings

Item 1. Legal Proceedings 45 Item lA. Risk Factors 45

Changes in Securities

Item 2. Changes in Securities 45

Defaults Upon Senior Securities

Item 3. Defaults Upon Senior Securities 55

Mine Safety Disclosures

Item 4. Mine Safety Disclosures 55

Other Information

Item 5. Other Information 55

Exhibits

Item 6. Exhibits 55

FINANCIAL INFORMATION

PART I. FINANCIAL INFORMATION

Financial Statements

Item 1. Financial Statements Mobiquity Technologies, Inc. Consolidated Balance Sheets June 30, December 31, 2025 (Unaudited) 2024 Assets Current Assets Cash $ 184,081 $ 1,159,933 Accounts receivable, net 36,784 47,916 Prepaid and other current assets 817,488 768,622 Total Current Assets 1,038,353 1,976,471 Property and equipment, net 3,235 4,417 Goodwill 1,352,865 1,352,865 Capitalized software development costs, net 2,824,330 3,184,562 Investment 500,014 – Total Assets $ 5,718,797 $ 6,518,315 Liabilities and Stockholders' Equity Current Liabilities Accounts payable and accrued expenses $ 2,494,555 $ 2,528,463 Accrued interest - related party 11,088 6,000 Contract liabilities 25,486 25,486 Debt, current portion, net 703,815 673,915 Total Current Liabilities 3,234,944 3,233,864 Total Liabilities 3,234,944 3,233,864 Commitments and Contingencies (Note 9) – – Stockholders' Equity AAA preferred stock; $ 0.0001 par value, 1,250,000 shares authorized, 31,413 shares issued and outstanding 3 3 Preferred stock Series E; $ 0.0001 par value, 70,000 shares authorized, 61,688 shares issued and outstanding 6 6 Preferred stock Series H; $ 0.0001 par value, 770,000 shares authorized, no shares issued and outstanding – – Common stock; $ 0.0001 par value, 100,000,000 shares authorized, 21,341,874 and 18,721,240 shares issued, 21,339,357 and 18,718,723 shares outstanding 2,134 1,872 Treasury stock, at cost, $ 0.0001 par value 2,517 shares outstanding ( 1,350,006 ) ( 1,350,006 ) Additional paid-in capital 233,930,073 230,266,097 Accumulated deficit ( 230,098,357 ) ( 225,633,521 ) Total Stockholders' Equity 2,483,853 3,284,451 Total Liabilities and Stockholders' Equity $ 5,718,797 $ 6,518,315 See accompanying notes to the consolidated financial statements 3 Mobiquity Technologies, Inc. Consolidated Statements of Operations (Unaudited) Three Months Ended Six

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS June 30, 2025 (UNAUDITED) NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS Mobiquity Technologies, Inc. and its operating subsidiaries ("Mobiquity," "we," "our" or "the Company"), are a next generation location data intelligence company. The Company provides precise unique, at-scale location data and insights on consumer's real-world behavior and trends for use in marketing and research. We provide one of the most accurate and scaled solutions for mobile data collection and analysis, utilizing multiple geo-location technologies. The Company is seeking to implement several new revenue streams from its data collection and analysis, including, but not limited to, Advertising, Data Licensing, Footfall Reporting, Attribution Reporting, Real Estate Planning, Financial Forecasting and Custom Research. We also are a developer of advertising and marketing technology focused on the creation, automation, and maintenance of an advertising technology operating system (or ATOS). The ATOS platform blends artificial intelligence (or AI) and machine learning (ML) based optimization technology for automatic ad serving that manages and runs digital advertising campaigns. Mobiquity Technologies, Inc. was incorporated in the State of New York and has the following subsidiaries: Schedule of subsidiaries Company Name New York Advangelists, LLC Delaware Mobiquity Networks, Inc. Mobiquity Networks, Inc. is a wholly owned subsidiary of Mobiquity Technologies, Inc., commencing operations in May 2018. Mobiquity Networks started and developed as a mobile advertising technology company focused on driving foot-traffic throughout its indoor network and has evolved and grown into a next generation data intelligence company. Mobiquity Networks, Inc. operates our data intelligence platform business. Advangelists, LLC Advangelists LLC is a wholly owned subsidiary of Mobiquity Technolog

financial statements, for the six months ended June 30, 2025, the Company had

financial statements, for the six months ended June 30, 2025, the Company had: Net loss of $ 4,464,836 and Net cash used in operations was $ 2,573,161 Additionally, at June 30, 2025, the Company had: Accumulated deficit of $ 230,098,357 Stockholders' equity of $ 2,483,853 , and Working capital deficit of $ 2,196,591 . We manage liquidity risk by reviewing, on an ongoing basis, our sources of liquidity and capital requirements. The Company had cash on hand of $ 184,081 at June 30, 2025. The Company has incurred significant losses since its inception in 1998 and has not demonstrated an ability to generate sufficient revenues from the sales of its products and services to achieve profitable operations. There can be no assurance that profitable operations will ever be achieved, or if achieved, could be sustained on a continuing basis. In making this assessment we performed a comprehensive analysis of our current circumstances including: our financial position, our cash flows and cash usage forecasts for the year ended December 31, 2025, and our current capital structure including equity-based instruments and our obligations and debts. Without sufficient revenue from operations, if the Company does not obtain additional capital, the Company will be required to reduce the scope of its business development activities or cease operations. These factors create substantial doubt about the Company's ability to continue as a going concern within one year after the date that these consolidated financial statements are issued, as the Company will need additional capital to meet its financial obligations. These consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. Accordingly, the consolidated financial statements have been prepared on the basis that assumes the Company will continue as a going concern and which contemplates the realization of assets and satisfaction of liabi

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