MOGU Inc. Files 20-F for FY2024

TL;DR

MOGU Inc. filed its 20-F, check financials for FY24.

AI Summary

MOGU Inc. filed its 20-F report for the period ending March 31, 2024. The company, formerly known as Meili Inc. until June 19, 2018, is based in Hangzhou, China. The filing indicates various financial reporting elements, including common stock and investment-related disclosures.

Why It Matters

This filing provides a comprehensive overview of MOGU Inc.'s financial performance and position for the fiscal year, crucial for investors assessing the company's health and future prospects.

Risk Assessment

Risk Level: medium — As a foreign private issuer filing a 20-F, MOGU Inc. operates under different regulatory frameworks, which can introduce complexities and risks for investors unfamiliar with these jurisdictions.

Key Numbers

• 000000000 — IRS Number (Company's IRS identification number)
• 0331 — Fiscal Year End (Indicates the end of the company's fiscal year)

Key Players & Entities

• MOGU Inc. (company) — Filer of the 20-F report
• Meili Inc. (company) — Former name of MOGU Inc.
• 20240331 (date) — Conformed period of report
• 20240719 (date) — Filing date
• Hangzhou (location) — City of business address

FAQ

Key Financial Figures

• $0.00001 — 00 Class A ordinary shares, par value US$0.00001 per share) Class A ordinary shares, p
• $ — re to the legal currency of China; "US$," "U.S. dollars," "$," and "dollars" ar
• $1 — rt are made at a rate of RMB7.2203 to US$1.0000, the exchange rate in effect as of

Filing Documents

• mogu-20240331.htm (20-F) — 6843KB
• mogu-ex8_1.htm (EX-8.1) — 13KB
• mogu-ex12_1.htm (EX-12.1) — 12KB
• mogu-ex12_2.htm (EX-12.2) — 12KB
• mogu-ex13_1.htm (EX-13.1) — 7KB
• mogu-ex13_2.htm (EX-13.2) — 7KB
• mogu-ex15_1.htm (EX-15.1) — 6KB
• mogu-ex15_2.htm (EX-15.2) — 8KB
• mogu-ex97_1.htm (EX-97.1) — 45KB
• mogu-ex97_1.pdf (EX-97.1) — 251KB
• img74925274_0.jpg (GRAPHIC) — 34KB
• img249046974_0.jpg (GRAPHIC) — 118KB
• img249046974_1.jpg (GRAPHIC) — 118KB
• 0000950170-24-084745.txt ( ) — 24499KB
• mogu-20240331.xsd (EX-101.SCH) — 2513KB
• mogu-20240331_htm.xml (XML) — 4816KB

Quantitative and Qualitative Disclosures about Market Risk

Quantitative and Qualitative Disclosures about Market Risk 130 Item 12.

Description of Securities Other than Equity Securities

Description of Securities Other than Equity Securities 131 PART II 133 Item 13. Defaults, Dividend Arrearages and Delinquencies 133 Item 14. Material Modifications to the Rights of Security Holders and Use of Proceeds 133 Item 15.

Controls and Procedures

Controls and Procedures 133 Item 16. Reserved 135 Item 16A. Audit Committee Financial Expert 135 Item 16B. Code of Ethics 135 Item 16C. Principal Accountant Fees and Services 135 Item 16D. Exemptions from the Listing Standards for Audit Committees 135 Item 16E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers 135 Item 16F. Change in Registrant's Certifying Accountant 136 Item 16G. Corporate Governance 136 Item 16H. Mine Safety Disclosure 137 Item 16I. Disclosure Regarding Foreign Jurisdictions Than Prevent Inspections 137 Item 16J. Inside Trading Polices 137 Item 16K. Cybersecurity 137 PART III 138 Item 17.

Financial Statements

Financial Statements 138 Item 18.

Financial Statements

Financial Statements 138 Item 19. Exhibits 138

SIGNATURES

SIGNATURES 140 i Table of Contents INTRODU CTION Unless otherwise indicated or the context otherwise requires, references in this annual report to: "active buyer through LVB" in a given period are to registered user account that placed one or more orders in one of the LVB channels on our platform, regardless of whether the ordered products are sold, delivered or returned (If a buyer registered two or more user accounts on our platform and placed orders on our platform through those different registered user accounts, the number of active buyers would, under this methodology, be counted as the number of the registered user accounts that such buyer used to place the orders); "ADRs" are to the American depositary receipts which may evidence the ADSs; "ADSs" are to our American depositary shares, each of which represents 300 Class A ordinary shares; "Beijing Meilishikong" are to Beijing Meilishikong Network and Technology Co., Ltd.; "BVI" are to the British Virgin Islands; "China" or the "PRC" are to the People's Republic of China; "Class A ordinary shares" are to our Class A ordinary shares, par value US$0.00001 per share; "Class B ordinary shares" are to our Class B ordinary shares, par value US$0.00001 per share; "established LVB host" are to LVB host above a certain level of fan following and product sales in our LVB host incubation system; "Group" are to the Company and its subsidiaries, and the VIEs and their subsidiaries; "KOL" are to key opinion leader; "GMV" are to gross merchandise volume, which is the total value of orders placed on our platform regardless of whether the products are sold, delivered or returned, calculated based on the listed prices of the ordered products without taking into consideration any discounts on the listed prices. Buyers on our platform are not charged for shipping fees in addition to the listed price of a product. If merchants include certain shipping fees in the listed price of a product, such sh

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS Not applicable.

OFF ER STATISTICS AND EXPECTED TIMETABLE

ITEM 2. OFF ER STATISTICS AND EXPECTED TIMETABLE Not applicable.

K EY INFORMATION

ITEM 3. K EY INFORMATION Our Company We are an online service provider in China, operating a KOL-driven online fashion and lifestyle platform Mogujie and providing customized online branding solutions to businesses. Through our Mogujie platform, we provide individuals with a more accessible and enjoyable shopping experience for everyday fashion, with features to allow them to live their lives online. Our KOLs contributed to most of our contents on the platform, which are mostly in live-streaming format. The contents are rich and diverse, intended to convey the latest fashion styles and trends. We also feature products from our merchants in the contents, which has led our users to purchase those products along with their shopping journey and exploration of our platform. Users can conveniently access our platform through mobile applications, including our flagship Mogujie mobile app and Mini Programs on Weixin. We actively pursue higher operational efficiency and better user experience by ways such as continuously providing users, especially female users, with more products based on their fashion and beauty consumption needs including fashion apparel, beauty makeup, personal care, food, medical beauty products on our platform. Concurrently, we have adjusted our product offering and enriched our product portfolio with a variety of healthcare products, grocery, household suppliers and foods. In addition, with the acquisition of Ruisha Technology, a platform solution provider, we expect to expand our business operations to further serve business customers and deepen our business cooperation with them by providing customized solutions for their online operations . 3 Table of Contents Our Holding Company Structure and Contractual Arrangements with the VIEs Corporate Structure The following diagram illustrates our corporate structure, including our principal subsidiaries and the VIEs, as of the date of this annual report: Notes: (1) Represents (i) 220,151,

View Full Filing

View this 20-F filing on SEC EDGAR