My Size Reports Mixed Q3, Strategic Acquisitions Amidst Going Concern Doubt
Ticker: MYSZ · Form: 10-Q · Filed: Nov 14, 2025 · CIK: 1211805
| Field | Detail |
|---|---|
| Company | My Size, INC. (MYSZ) |
| Form Type | 10-Q |
| Filed Date | Nov 14, 2025 |
| Risk Level | high |
| Pages | 15 |
| Reading Time | 18 min |
| Key Dollar Amounts | $0.001, $1 |
| Sentiment | mixed |
Sentiment: mixed
Topics: E-commerce, Apparel Technology, Going Concern, Acquisitions, Net Loss, Cash Burn, Nasdaq
Related Tickers: MYSZ
TL;DR
**My Size is burning cash and needs more capital, but their recent acquisitions could be a game-changer if they can survive.**
AI Summary
My Size, Inc. reported a net loss of $1,335 thousand for the three months ended September 30, 2025, a slight increase from the $1,300 thousand net loss in the same period of 2024. For the nine months ended September 30, 2025, the net loss was $2,845 thousand, an improvement from $3,280 thousand in the prior year. Revenues for the three-month period increased to $2,572 thousand in 2025 from $1,839 thousand in 2024, while nine-month revenues decreased to $6,057 thousand from $6,802 thousand. The company expanded its offerings through two key acquisitions: New Percentil S.L. in May 2025 for approximately $679 thousand, adding a secondhand apparel resale platform, and ShoeSizeMe AG in September 2025 for $150 thousand cash and 241,093 shares of common stock valued at $338 thousand. Operating expenses for the nine-month period decreased to $5,555 thousand in 2025 from $6,225 thousand in 2024, primarily due to a lower impairment of goodwill ($144 thousand vs. $631 thousand). The company's accumulated deficit reached $66,721 thousand, and management expressed substantial doubt about its ability to continue as a going concern for more than 12 months without additional financing.
Why It Matters
My Size's strategic acquisitions of New Percentil and ShoeSizeMe indicate a clear push into new market segments, potentially diversifying revenue streams and expanding its customer base, which could be a long-term positive for investors. However, the persistent net losses and management's explicit 'going concern' warning signal significant financial instability, posing a high risk for current and prospective investors. Employees face uncertainty regarding job security if additional financing isn't secured. For customers, these acquisitions could mean a broader range of sizing solutions and e-commerce options, but the company's financial health could impact service continuity. Competitively, these moves aim to strengthen My Size's position in the apparel e-commerce and resale markets, but execution and integration risks are substantial.
Risk Assessment
Risk Level: high — The company explicitly states 'there is substantial doubt about the Company's ability to continue as a going concern' for more than 12 months, citing an accumulated deficit of $66,721 thousand and continued negative cash flows from operations, which were -$2,806 thousand for the nine months ended September 30, 2025. This direct disclosure of going concern risk, coupled with significant historical losses, indicates a high level of financial instability.
Analyst Insight
Investors should exercise extreme caution and consider this a highly speculative investment. Monitor closely for successful integration of the new acquisitions and, critically, for any announcements regarding new financing or strategic partnerships that could alleviate the going concern risk. Without a clear path to profitability and sustained funding, the stock faces significant downside.
Financial Highlights
- debt To Equity
- N/A
- revenue
- $6,057,000
- operating Margin
- N/A
- total Assets
- N/A
- total Debt
- N/A
- net Income
- -$2,845,000
- eps
- N/A
- gross Margin
- N/A
- cash Position
- $4,493,000
- revenue Growth
- -10.9%
Revenue Breakdown
| Segment | Revenue | Growth |
|---|---|---|
| Total Revenue | $2,572,000 | +39.8% |
| Total Revenue | $6,057,000 | -10.9% |
Key Numbers
- $6,057 — Revenues (Nine-Months Ended Sep 30, 2025) (Decreased from $6,802 thousand in 2024)
- $2,572 — Revenues (Three-Months Ended Sep 30, 2025) (Increased from $1,839 thousand in 2024)
- $2,845 — Net Loss (Nine-Months Ended Sep 30, 2025) (Improved from $3,280 thousand in 2024)
- $1,335 — Net Loss (Three-Months Ended Sep 30, 2025) (Increased from $1,300 thousand in 2024)
- $66,721 — Accumulated Deficit (as of Sep 30, 2025) (Indicates significant historical losses and going concern risk)
- $4,493 — Cash and Cash Equivalents (as of Sep 30, 2025) (Decreased from $4,880 thousand at Dec 31, 2024)
- $2,806 — Net Cash Used in Operating Activities (Nine-Months Ended Sep 30, 2025) (Increased from $2,523 thousand in 2024, indicating higher cash burn)
- 3,848,979 — Shares Outstanding (as of Nov 14, 2025) (Increased from 2,040,159 at Dec 31, 2024, due to share issuances)
- $679 — Acquisition Value of New Percentil S.L. (Total transaction value for the production unit)
- $488 — Acquisition Value of ShoeSizeMe AG ($150 thousand cash + $338 thousand in stock)
Key Players & Entities
- My Size, Inc. (company) — registrant
- New Percentil S.L. (company) — newly-formed, wholly-owned subsidiary acquired in May 2025
- ShoeSizeMe AG (company) — acquired in September 2025
- Casi Nuevo Kids, S.L. (company) — seller of Percentil production unit
- Nasdaq Capital Market (regulator) — exchange where MYSZ common stock trades
- Hamas (person) — terrorist organization involved in conflict with Israel
- Israel (person) — country experiencing conflict
- Iran (person) — country involved in conflict with Israel
- Russia (person) — country involved in conflict with Ukraine
- Ukraine (person) — country involved in conflict with Russia
FAQ
What were My Size, Inc.'s revenues for the three months ended September 30, 2025?
My Size, Inc. reported revenues of $2,572 thousand for the three months ended September 30, 2025, an increase from $1,839 thousand in the same period of 2024.
Did My Size, Inc. achieve profitability in the latest quarter?
No, My Size, Inc. reported a net loss of $1,335 thousand for the three months ended September 30, 2025, and a net loss of $2,845 thousand for the nine months ended September 30, 2025.
What significant acquisitions did My Size, Inc. complete in 2025?
My Size, Inc. acquired a production unit of New Percentil S.L. in May 2025 for approximately $679 thousand and ShoeSizeMe AG in September 2025 for $150 thousand cash and 241,093 shares of common stock valued at $338 thousand.
What is the primary risk factor highlighted in My Size, Inc.'s 10-Q filing?
The primary risk factor is the 'substantial doubt about the Company's ability to continue as a going concern' for more than 12 months, due to significant accumulated losses and negative cash flows from operations.
How much cash and cash equivalents did My Size, Inc. have as of September 30, 2025?
As of September 30, 2025, My Size, Inc. had $4,493 thousand in cash and cash equivalents, a decrease from $4,880 thousand at December 31, 2024.
How did My Size, Inc.'s operating expenses change year-over-year?
Total operating expenses for the nine months ended September 30, 2025, decreased to $5,555 thousand from $6,225 thousand in the prior year, largely due to a reduced impairment of goodwill.
What is My Size, Inc.'s strategy to address its going concern risk?
Management's plans include continued commercialization of products, acquisition of technology or businesses, and securing sufficient financing through equity sales, debt, or strategic partnerships. The company sold additional securities for $2,846 thousand during the period.
What was the basic and diluted loss per share for My Size, Inc. in Q3 2025?
The basic and diluted loss per share for My Size, Inc. was $(0.40) for the three months ended September 30, 2025, compared to $(1.25) in the same period of 2024.
How has the conflict in Israel affected My Size, Inc.'s operations?
The security situation in Israel has had an immaterial effect on My Size, Inc.'s operations and financial results so far, primarily because its offices in Spain serve as a hub for its sizing solutions business and Orgad's inventory utilizes fulfillment by Amazon.
What is the current number of outstanding shares for My Size, Inc.?
As of November 14, 2025, My Size, Inc. had 3,848,979 shares of common stock, par value $0.001 per share, issued and outstanding.
Risk Factors
- Going Concern Uncertainty [high — financial]: Management has expressed substantial doubt about My Size, Inc.'s ability to continue as a going concern for more than 12 months without additional financing. This is underscored by a significant accumulated deficit of $66,721 thousand.
- Increasing Cash Burn [medium — financial]: Net cash used in operating activities increased to $2,806 thousand for the nine months ended September 30, 2025, from $2,523 thousand in the prior year, indicating a higher rate of cash consumption.
- Declining Cash Position [medium — financial]: Cash and cash equivalents decreased to $4,493 thousand as of September 30, 2025, from $4,880 thousand at December 31, 2024, further pressuring liquidity.
- Integration of Acquisitions [medium — operational]: The company has made two acquisitions (New Percentil S.L. and ShoeSizeMe AG) in 2025. Successful integration and realization of synergies from these acquisitions are critical for future growth and profitability.
- Net Loss Trend [medium — financial]: Despite revenue growth in the latest quarter, the company reported a net loss of $1,335 thousand for the three months ended September 30, 2025, an increase from $1,300 thousand in the prior year. The nine-month net loss was $2,845 thousand.
Industry Context
The apparel and footwear industry is increasingly influenced by e-commerce, sustainability concerns, and the growing popularity of the resale market. Companies are leveraging technology for sizing solutions and expanding into new segments through strategic acquisitions to capture market share and diversify revenue streams.
Regulatory Implications
The company is subject to standard financial reporting regulations. The adoption of new accounting standards, such as ASU 2025-05, 2025-07, and 2025-06, will require careful implementation and may impact future financial statement disclosures and comparability.
What Investors Should Do
- Monitor cash burn and future financing needs.
- Assess the integration and performance of recent acquisitions.
- Evaluate revenue trends and profitability drivers.
Key Dates
- 2025-05-01: Acquisition of New Percentil S.L. — Expanded offerings into the secondhand apparel resale market with a transaction value of approximately $679 thousand.
- 2025-09-01: Acquisition of ShoeSizeMe AG — Acquired for $150 thousand cash and 241,093 shares of common stock valued at $338 thousand, further diversifying the company's technology and market reach.
- 2025-07-01: FASB issued ASU 2025-05 — Introduces a practical expedient for measuring credit losses on accounts receivable. Effective for periods beginning after December 15, 2025.
- 2025-09-01: FASB issued ASU 2025-07 — Refines derivative scope and clarifies accounting for share-based noncash consideration. Effective for periods beginning after December 15, 2026.
- 2025-09-01: FASB issued ASU 2025-06 — Targets improvements to the accounting for internal-use software, changing capitalization criteria. Effective for annual periods beginning after December 15, 2025.
Glossary
- Accumulated Deficit
- The total cumulative net losses of a company that have not been offset by net income or other gains since its inception. (Indicates My Size, Inc.'s history of unprofitability and contributes to the going concern risk, standing at $66,721 thousand.)
- Going Concern
- The assumption that a company will continue to operate for the foreseeable future, typically at least 12 months. (Management's substantial doubt about My Size, Inc.'s ability to continue as a going concern highlights significant financial distress and the need for additional funding.)
- Net Cash Used in Operating Activities
- The amount of cash a company has spent on its core business operations over a period. (An increase to $2,806 thousand for the nine months ended Sep 30, 2025, shows a higher cash burn rate, impacting liquidity.)
- ASU (Accounting Standards Update)
- A standard issued by the Financial Accounting Standards Board (FASB) to update or amend U.S. Generally Accepted Accounting Principles (GAAP). (Several new ASUs (2025-05, 2025-07, 2025-06) have been issued, which My Size, Inc. is evaluating for their potential impact on its financial reporting.)
Year-Over-Year Comparison
My Size, Inc. reported a mixed performance compared to the prior year. While three-month revenues saw a significant increase of 39.8% to $2,572 thousand, nine-month revenues declined by 10.9% to $6,057 thousand. The net loss for the quarter widened slightly to $1,335 thousand, though the nine-month net loss improved to $2,845 thousand due to reduced operating expenses, particularly lower goodwill impairment. The company's cash position decreased, and its cash burn from operations increased, exacerbating concerns about its going concern status.
Filing Stats: 4,614 words · 18 min read · ~15 pages · Grade level 14.5 · Accepted 2025-11-14 16:06:46
Key Financial Figures
- $0.001 — nge on which registered Common Stock, $0.001 par value per share MYSZ Nasdaq Ca
- $1 — 6 (*) Represents an amount less than $1. (**) See note 9 (***) See note 6
Filing Documents
- form10-q.htm (10-Q) — 1159KB
- ex31-1.htm (EX-31.1) — 18KB
- ex31-2.htm (EX-31.2) — 19KB
- ex32-1.htm (EX-32.1) — 6KB
- ex32-2.htm (EX-32.2) — 6KB
- 0001493152-25-023456.txt ( ) — 5707KB
- mysz-20250930.xsd (EX-101.SCH) — 33KB
- mysz-20250930_cal.xml (EX-101.CAL) — 50KB
- mysz-20250930_def.xml (EX-101.DEF) — 146KB
- mysz-20250930_lab.xml (EX-101.LAB) — 320KB
- mysz-20250930_pre.xml (EX-101.PRE) — 256KB
- form10-q_htm.xml (XML) — 1021KB
financial statements and the notes thereto for the year ended December 31, 2024
financial statements and the notes thereto for the year ended December 31, 2024. b. Recently accounting standard that have not yet been adopted. In July 2025, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Updates ("ASU") 2025-05 "Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets". The ASU introduces a practical expedient for all entities when estimating expected credit losses for current accounts receivable and current contract assets arising from transactions accounted for under ASC 606. Under the practical expedient, when developing reasonable and supportable forecast as part of estimating expected credit losses, an entity may assume that current conditions as of the balance sheet date do not change for the remining life of the asset. The ASU is effective for annual reporting period beginning after December 15, 2025 and interim reporting within those annual reporting periods. Early adoption is permitted in both interim and annual reporting periods. The Company is evaluating the impact of ASU 2025-05 on its consolidated financial statements if it elects to apply the practical expedient. In September 2025, the FASB issued ASU 2025-07 "Derivatives Scope Refinements and Scope Clarification for Share-Based Noncash Consideration from a Customer in a Revenue Contract". The ASU excludes from the derivative accounting certain non-exchange-traded contracts with contracts with underlyings that are based on operations or activities specific to one of the parties to the contract. Further, the ASU clarifies that an entity should apply the guidance in ASC 606 to a contract with share-based noncash consideration. The guidance in other Topics (such as ASC 815 or ASC 312) does not apply to such consideration unless and until the entity's right to receive or retain the consideration is unconditional. The ASU is effective for annual periods beginning after December 15, 2026