Perion Partners with a360media for Retail Media Tech
Ticker: PERI · Form: 6-K · Filed: Dec 3, 2024 · CIK: 1338940
Sentiment: neutral
Topics: partnership, retail-media, technology
TL;DR
Perion inks deal with a360media to boost retail media tech for Us Weekly & InTouch.
AI Summary
On December 3, 2024, Perion Network Ltd. announced a strategic partnership with a360media. This collaboration aims to enhance retail media technology for premium publishers, including Us Weekly and InTouch. The partnership is expected to leverage Perion's technology to improve advertising capabilities for these publications.
Why It Matters
This partnership could enhance Perion's market position in the retail media sector and provide premium publishers with advanced advertising tools.
Risk Assessment
Risk Level: low — This filing is an informational report about a partnership and does not contain significant financial or operational changes that would immediately impact risk.
Key Players & Entities
- Perion Network Ltd. (company) — Registrant
- a360media (company) — Partner
- Us Weekly (company) — Publisher
- InTouch (company) — Publisher
- Life & Style (company) — Publisher
- December 3, 2024 (date) — Announcement Date
FAQ
What is the primary goal of the partnership between Perion Network Ltd. and a360media?
The primary goal is to boost retail media technology for premium publishers.
Which premium publishers will benefit from this partnership?
Premium publishers such as Us Weekly, InTouch, and Life & Style will benefit.
On what date was this strategic partnership announced?
The strategic partnership was announced on December 3, 2024.
What type of technology is being enhanced by this collaboration?
Retail media technology is being enhanced.
What is the filing type for this announcement?
This announcement is made via a Form 6-K.
Filing Stats: 195 words · 1 min read · ~1 pages · Grade level 11.2 · Accepted 2024-12-03 07:05:06
Filing Documents
- zk2432423.htm (6-K) — 8KB
- exhibit_99-1.htm (EX-99.1) — 13KB
- image0.jpg (GRAPHIC) — 60KB
- 0001178913-24-003898.txt ( ) — 105KB
From the Filing
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934 For the month of December 2024 Commission File Number: 000-51694 Perion Network Ltd. (Translation of registrant's name into English) 2 Leonardo Da Vinci Street, 24th Floor Tel Aviv, Israel 6473309 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F Form 40-F Explanatory Note On December 3, 2024, Perion Network Ltd. (the " Registrant " or " Perion ") issued a press release titled "Perion Announces Strategic Partnership with a360media to Boost Retail Media Technology for Premium Publishers such as Us Weekly, InTouch, and Life & Style". A copy of this press release is furnished as Exhibit 99.1 herewith. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PERION NETWORK LTD. By: /s/ Elad Tzubery Name: Elad Tzubery Title: Chief Financial Officer Date: December 3, 2024