Perion Partners with Experian for Ad Targeting
Ticker: PERI · Form: 6-K · Filed: Dec 18, 2024 · CIK: 1338940
Sentiment: neutral
Topics: collaboration, advertising-technology, data-partnership
TL;DR
Perion teams up with Experian to boost ad targeting and attribution.
AI Summary
On December 18, 2024, Perion Network Ltd. announced a collaboration with Experian to improve cross-channel targeting and attribution. This partnership aims to leverage Experian's data and Perion's advertising technology to provide enhanced solutions for advertisers.
Why It Matters
This collaboration could enhance Perion's advertising capabilities, potentially leading to more effective campaigns for its clients and improved performance metrics.
Risk Assessment
Risk Level: low — This is an announcement of a collaboration, not a financial event with immediate material impact.
Key Players & Entities
- Perion Network Ltd. (company) — Registrant
- Experian (company) — Collaboration Partner
- December 18, 2024 (date) — Announcement Date
FAQ
What is the primary goal of the collaboration between Perion Network Ltd. and Experian?
The collaboration aims to enhance cross-channel targeting and attribution by leveraging Experian's data and Perion's advertising technology.
When was this collaboration announced?
The collaboration was announced on December 18, 2024.
What type of company is Perion Network Ltd.?
Perion Network Ltd. is a foreign private issuer in the services-computer programming services industry.
What is the address of Perion Network Ltd.'s principal executive offices?
The principal executive offices are located at 2 Leonardo Da Vinci Street, 24th Floor, Tel Aviv, Israel, 6473309.
Does Perion Network Ltd. file annual reports under Form 20-F or 40-F?
Perion Network Ltd. files annual reports under cover of Form 20-F.
Filing Stats: 183 words · 1 min read · ~1 pages · Grade level 11.1 · Accepted 2024-12-18 07:05:11
Filing Documents
- zk2432473.htm (6-K) — 8KB
- exhibit_99-1.htm (EX-99.1) — 12KB
- image0.jpg (GRAPHIC) — 60KB
- 0001178913-24-004004.txt ( ) — 104KB
From the Filing
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934 For the month of December 2024 Commission File Number: 000-51694 Perion Network Ltd. (Translation of registrant's name into English) 2 Leonardo Da Vinci Street, 24th Floor Tel Aviv, Israel 6473309 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F Form 40-F Explanatory Note On December 18, 2024, Perion Network Ltd. (the " Registrant " or " Perion ") issued a press release titled "Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution". A copy of this press release is furnished as Exhibit 99.1 herewith. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PERION NETWORK LTD. By: /s/ Elad Tzubery Name: Elad Tzubery Title: Chief Financial Officer Date: December 18, 2024