Perion Launches AI Ad Tech "SODA" for Publishers
Ticker: PERI · Form: 6-K · Filed: Sep 11, 2025 · CIK: 1338940
Sentiment: neutral
Topics: product-launch, ai, advertising-technology
TL;DR
Perion rolls out new AI ad tech "SODA" to boost publisher revenue.
AI Summary
On September 11, 2025, Perion Network Ltd. announced the launch of "SODA," a new AI-powered supply-side technology for web and Digital Out-of-Home (DOOH) advertising. This platform is designed to increase revenue for publishers by optimizing ad delivery and performance. The company, headquartered in Tel Aviv, Israel, filed this report under the 1934 Securities Exchange Act.
Why It Matters
The launch of SODA aims to enhance revenue streams for publishers in the digital advertising space, potentially impacting Perion's financial performance and market position.
Risk Assessment
Risk Level: low — This filing is a routine report of a new product launch and does not contain significant financial or operational changes that would immediately alter the company's risk profile.
Key Players & Entities
- Perion Network Ltd. (company) — Registrant
- SODA (product) — New AI-powered supply-side technology
- September 11, 2025 (date) — Date of press release and filing
- Tel Aviv, Israel (location) — Company headquarters
FAQ
What is the primary purpose of Perion's new "SODA" technology?
The primary purpose of "SODA" is to increase revenue for publishers by serving as a next-generation AI-powered supply-side technology for web and DOOH advertising.
When was the press release announcing "SODA" issued?
The press release announcing "SODA" was issued on September 11, 2025.
What type of advertising does "SODA" target?
"SODA" targets web and Digital Out-of-Home (DOOH) advertising.
What is Perion Network Ltd.'s principal executive office address?
Perion Network Ltd.'s principal executive office is located at 2 Leonardo Da Vinci Street, 24th Floor, Tel Aviv, Israel, 6473309.
Under which SEC Act is this Form 6-K filed?
This Form 6-K is filed pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934.
Filing Stats: 196 words · 1 min read · ~1 pages · Grade level 11.3 · Accepted 2025-09-11 07:37:05
Filing Documents
- zk2533774.htm (6-K) — 7KB
- exhibit_99-1.htm (EX-99.1) — 17KB
- image0.jpg (GRAPHIC) — 470KB
- 0001178913-25-003294.txt ( ) — 672KB
From the Filing
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934 For the month of September 2025 Commission File Number: 000-51694 Perion Network Ltd. (Translation of registrant's name into English) 2 Leonardo Da Vinci Street, 24th Floor Tel Aviv, Israel 6473309 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F Form 40-F Explanatory Note On September 11, 2025, Perion Network Ltd. (the " Registrant " or " Perion ") issued a press release titled "Perion Launches "SODA" – Next Generation AI-Powered Supply-Side Technology for Web and DOOH Designed to Increase Revenue for Publishers, and Reduce Waste for Advertisers". A copy of this press release is furnished as Exhibit 99.1 herewith. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PERION NETWORK LTD. By: /s/ Elad Tzubery Name: Elad Tzubery Title: Chief Financial Officer Date: September 11, 2025