Perion Partners with Albertsons for Retail Data Campaigns
Ticker: PERI · Form: 6-K · Filed: Sep 25, 2025 · CIK: 1338940
Sentiment: neutral
Topics: partnership, data, advertising
TL;DR
Perion is teaming up with Albertsons to use shopper data for better ads. Big potential for targeted campaigns.
AI Summary
On September 25, 2025, Perion Network Ltd. announced a partnership with Albertsons Media Collective. This collaboration aims to leverage first-party retail data for high-impact display and digital out-of-home (DOOH) advertising campaigns. The partnership is expected to enhance advertising effectiveness by utilizing detailed customer insights.
Why It Matters
This partnership allows Perion to tap into valuable first-party retail data, potentially leading to more targeted and effective advertising campaigns for its clients.
Risk Assessment
Risk Level: low — This filing is a routine report of a press release and does not contain significant financial or operational changes.
Key Players & Entities
- Perion Network Ltd. (company) — Registrant
- Albertsons Media Collective (company) — Partner
- September 25, 2025 (date) — Date of press release
FAQ
What is the primary goal of the partnership between Perion Network Ltd. and Albertsons Media Collective?
The partnership aims to unlock first-party retail audiences through high-impact display and DOOH campaigns by leveraging Albertsons' data.
What type of advertising campaigns will be facilitated by this collaboration?
The collaboration will facilitate high-impact display and digital out-of-home (DOOH) campaigns.
What specific type of data will be utilized in these campaigns?
The campaigns will utilize first-party retail data.
When was the press release announcing this partnership issued?
The press release was issued on September 25, 2025.
What is the address of Perion Network Ltd.'s principal executive offices?
The address is 2 Leonardo Da Vinci Street, 24th Floor, Tel Aviv, Israel, 6473309.
Filing Stats: 188 words · 1 min read · ~1 pages · Grade level 11 · Accepted 2025-09-25 07:05:01
Filing Documents
- zk2533803.htm (6-K) — 8KB
- exhibit_99-1.htm (EX-99.1) — 14KB
- image0.jpg (GRAPHIC) — 470KB
- 0001178913-25-003372.txt ( ) — 670KB
From the Filing
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934 For the month of September 2025 Commission File Number: 000-51694 Perion Network Ltd. (Translation of registrant's name into English) 2 Leonardo Da Vinci Street, 24th Floor Tel Aviv, Israel 6473309 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F Form 40-F Explanatory Note On September 25, 2025, Perion Network Ltd. (the " Registrant " or " Perion ") issued a press release titled "Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns". A copy of this press release is furnished as Exhibit 99.1 herewith. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PERION NETWORK LTD. By: /s/ Elad Tzubery Name: Elad Tzubery Title: Chief Financial Officer Date: September 25, 2025