Blue Grotto Capital Amends VIAD CORP Stake Filing

TL;DR

**Blue Grotto Capital still holds VIAD CORP shares, signaling continued institutional interest.**

AI Summary

Blue Grotto Capital, LLC, an investment firm, filed an amended SC 13G/A on February 13, 2024, indicating its ownership of VIAD CORP's common stock as of December 31, 2023. This filing updates their previous disclosure, confirming their continued passive investment in the company. This matters to investors because it shows a significant institutional investor maintains a position in VIAD CORP, potentially signaling confidence in the company's long-term prospects.

Why It Matters

This filing confirms Blue Grotto Capital's ongoing passive investment in VIAD CORP, which can be seen as a vote of confidence from an institutional investor.

Risk Assessment

Risk Level: low — This is a routine amendment filing by a passive investor, indicating no immediate change in investment strategy or significant risk.

Analyst Insight

An investor might note that Blue Grotto Capital, a passive institutional investor, continues to hold a position in VIAD CORP, suggesting no immediate red flags from this particular investor's perspective. However, this filing alone doesn't provide enough information for a definitive investment decision.

Key Players & Entities

• Blue Grotto Capital, LLC (company) — the reporting person and institutional investor
• VIAD CORP (company) — the subject company whose securities are being reported
• Benjamin M. Gordon (person) — a group member associated with the filing
• $1.50 (dollar_amount) — par value per share of VIAD CORP Common Stock

FAQ

Key Financial Figures

• $1.50 — ame of Issuer) Common Stock, par value $1.50 per share (Title of Class Securities)

Filing Documents

• form_sc13ga-viad.htm (SC 13G/A) — 63KB
• 0001011438-24-000175.txt ( ) — 65KB

From the Filing

SC 13G/A 1 form_sc13ga-viad.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1)* VIAD CORP (Name of Issuer) Common Stock, par value $1.50 per share (Title of Class Securities) 92552R406 (CUSIP Number) December 31, 2023 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: Rule 13d-1(b) Rule 13d-1(c) Rule 13d-1(d) *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosure provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 92552R406 SCHEDULE 13G 1 NAME OF REPORTING PERSONS. Blue Grotto Capital, LLC 2 Check the Appropriate Box if a Member of a Group (See Instructions) (a) [ ] (b) [X] 3 SEC Use Only 4 Citizenship or Place of Organization Delaware NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 Sole Voting Power 801,287 6 Shared Voting Power 0 7 Sole Dispositive Power 801,287 8 Shared Dispositive Power 0 9 Aggregate Amount Beneficially Owned by Each Reporting Person 801,287 10 Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 11 Percent of Class Represented by Amount in Row (9) 3.8% (1) 12 Type of Reporting Person (See Instructions) IA (1) Calculation of the foregoing percentage is based on 20,919,370 shares of common stock of Viad Corp (the "Issuer") outstanding as of November 1, 2023, as disclosed in the Issuer's Form 10-Q filed with the Securities and Exchange Commission ("SEC") on November 3, 2023. CUSIP No. 92552R406 SCHEDULE 13G 1 NAME OF REPORTING PERSONS. Benjamin M. Gordon 2 Check the Appropriate Box if a Member of a Group (See Instructions) (a) [ ] (b) [X] 3 SEC Use Only 4 Citizenship or Place of Organization United States NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 Sole Voting Power 801,287 6 Shared Voting Power 0 7 Sole Dispositive Power 801,287 8 Shared Dispositive Power 0 9 Aggregate Amount Beneficially Owned by Each Reporting Person 801,287 10 Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 11 Percent of Class Represented by Amount in Row (9) 3.8% (1) 12 Type of Reporting Person (See Instructions) IN (1) Calculation of the foregoing percentage is based on 20,919,370 shares of common stock of the Issuer outstanding as of November 1, 2023, as disclosed in the Issuer's Form 10-Q filed with the SEC on November 3, 2023. Schedule 13G Item 1. (a) Name of Issuer Viad Corp (the "Issuer") (b) Address of Issuer's Principal Executive Offices 7000 East 1st Avenue, Scottsdale, AZ 85251-4304 Item 2. (a) Name of Person Filing This Schedule 13G is being filed jointly on behalf of: (i) Blue Grotto Capital, LLC, a Delaware limited liability company (the "Investment Manager"), and (ii) Benjamin M. Gordon, a United States citizen and the Managing Member of the Investment Manager (the "Managing Member" and, collectively with the Investment Manager, the "Reporting Persons"). (b) Address of Principal Business office or, if None, Residence The business address of each of the Reporting Persons is 2000 Riveredge Parkway, Suite 500, Atlanta, GA 30328. (c) Citizenship: The Investment Manager is a Delaware limited liability company and the Managing Member is a United States citizen. (d) Title of Class Securities: Common Stock, par value $1.50 per share ("Common Stock") (e) CUSIP Number: 92552R406 Item 3. If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a: (a) Broker or dealer registered under section 15 of the Act (15 U.S.C. 78c). (b) Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c). (c) Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c). (d) Investment company registered under section 8 of the Investment Company Act (15 U.S.C. 80a-8). (e) An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E). (f) An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F). (g) A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G). (h) A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813). (i) A church plan that is excluded from the definition of an investment company under secti

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