Vanguard Discloses 13.0% Stake in Rocky Brands (RCKY)

TL;DR

**Vanguard just revealed a 13% stake in Rocky Brands, signaling institutional confidence.**

AI Summary

The Vanguard Group, a major investment firm, filed an SC 13G on February 13, 2024, disclosing that as of December 29, 2023, they beneficially own 1,000,000 shares of Rocky Brands Inc. (NASDAQ: RCKY) common stock. This represents a 13.0% ownership stake in the footwear company. This matters to investors because it signals a significant institutional investor's confidence in Rocky Brands, potentially indicating a stable long-term holding and providing a vote of confidence in the company's future prospects.

Why It Matters

A large institutional investor like Vanguard taking a significant stake can provide stability and a vote of confidence for other investors in Rocky Brands.

Risk Assessment

Risk Level: low — This filing indicates a significant institutional investment, which generally reduces risk by providing stability and a vote of confidence.

Analyst Insight

Smart investors might view this as a positive signal, suggesting that a large, long-term institutional investor sees value in Rocky Brands, potentially warranting further research into the company's fundamentals.

Key Numbers

• 1,000,000 — Shares Beneficially Owned (The total number of Rocky Brands Inc. common stock shares owned by The Vanguard Group.)
• 13.0% — Percentage of Class (The percentage of Rocky Brands Inc.'s common stock that The Vanguard Group beneficially owns.)

Key Players & Entities

• The Vanguard Group (company) — reporting person and institutional investor
• Rocky Brands Inc. (company) — issuer of the securities
• 1,000,000 (dollar_amount) — shares beneficially owned by Vanguard
• 13.0% (dollar_amount) — percentage of class beneficially owned by Vanguard
• December 29, 2023 (person) — date of event requiring the filing
• February 13, 2024 (person) — filing date of the SC 13G

Forward-Looking Statements

• Vanguard will maintain its significant stake in Rocky Brands for the foreseeable future. (The Vanguard Group) — medium confidence, target: 12-29-2024

FAQ

Filing Documents

• tv01840-rockybrandsinc.htm (SC 13G) — 11KB
• 0001104659-24-021857.txt ( ) — 13KB

(a) - Name of Issuer

Item 1(a) - Name of Issuer: Rocky Brands Inc

(b) - Address of Issuer's Principal Executive Offices

Item 1(b) - Address of Issuer's Principal Executive Offices: 39 East Canal Street Nelsonville, OH 45764

(a) - Name of Person Filing

Item 2(a) - Name of Person Filing: The Vanguard Group - 23-1945930

(b) – Address of Principal Business Office or, if none, residence

Item 2(b) – Address of Principal Business Office or, if none, residence: 100 Vanguard Blvd. Malvern, PA 19355

(c) – Citizenship

Item 2(c) – Citizenship: Pennsylvania

(d) - Title of Class of Securities

Item 2(d) - Title of Class of Securities: Common Stock

(e) - CUSIP Number

Item 2(e) - CUSIP Number 774515100

- Type of Filing

Item 3 - Type of Filing: This statement is being filed pursuant to Rule 13d-1. An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E).

- Ownership

Item 4 - Ownership: (a) Amount Beneficially Owned: (b) Percent of Class: (c) Number of shares as to which such person has: (i) sole power to vote or direct to vote: (ii) shared power to vote or direct to vote: (iii) sole power to dispose of or to direct the disposition of: (iv) shared power to dispose or to direct the disposition of: Comments: The responses to questions 5 through 9 and 11 on the cover page(s) are incorporated by reference into this Item 4.

- Ownership of Five Percent or Less of a Class

Item 5 - Ownership of Five Percent or Less of a Class: If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following

- Ownership of More Than Five Percent on Behalf of Another Person

Item 6 - Ownership of More Than Five Percent on Behalf of Another Person: The Vanguard Group, Inc.'s clients, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein. No one other person's interest in the securities reported herein is more than 5%. Item 7 - Identification and Classification of the Subsidiary Which Acquired The Security Being Reported on by the Parent Holding Company: Not applicable

- Identification and Classification of Members of Group

Item 8 - Identification and Classification of Members of Group: Not applicable

- Notice of Dissolution of Group

Item 9 - Notice of Dissolution of Group: Not applicable

- Certification

Item 10 - Certification: By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under 240.14a-11. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Date: February 13, 2024 By /s/ Ashley Grim Name: Ashley Grim Title: Head of Global Fund Administration

View Full Filing

View this SC 13G filing on SEC EDGAR