Specificity, Inc. Files Q2 2025 10-Q

TL;DR

SPECIFICITY, INC. (SPTY) Q2 2025 10-Q FILED - FINANCIALS AND STOCK DETAILS UPDATED.

AI Summary

Specificity, Inc. filed its 10-Q for the period ending June 30, 2025, reporting on its financial performance. The filing details its business operations as an advertising agency based in Tampa, Florida, and includes information on its preferred stock series A and B, common stock, and retained earnings as of various dates in 2024 and 2025.

Why It Matters

This filing provides investors and stakeholders with an update on Specificity, Inc.'s financial health and corporate structure for the second quarter of 2025.

Risk Assessment

Risk Level: low — This is a routine quarterly filing providing standard financial and corporate information.

Key Numbers

• 20250630 — Period End Date (Financials reported up to this date for Q2 2025.)
• 20250819 — Filing Date (Date the 10-Q was officially submitted to the SEC.)

Key Players & Entities

• SPECIFICITY, INC. (company) — Filer of the 10-Q
• 7311 (other) — Standard Industrial Classification for Advertising Agencies
• NV (other) — State of Incorporation
• TAMPA (location) — City of Business and Mail Address
• FL (location) — State of Business and Mail Address
• 8133644744 (phone_number) — Business Phone Number
• 20250630 (date) — Conformed Period of Report
• 20250819 (date) — Filed as of Date

FAQ

Key Financial Figures

• $500,000 — businesses with annual revenues between$500,000 and $5 million, Pickpocket leverages be
• $5 m — ith annual revenues between$500,000 and $5 million, Pickpocket leverages behavior-ba

Filing Documents

• spty-20250630_10q.htm (10-Q) — 574KB
• spty-20250630_10qex31z1.htm (EX-31) — 12KB
• spty-20250630_10qex32z1.htm (EX-32) — 6KB
• 0001520138-25-000271.txt ( ) — 3176KB
• spty-20250630.xsd (EX-101.SCH) — 34KB
• spty-20250630_cal.xml (EX-101.CAL) — 40KB
• spty-20250630_def.xml (EX-101.DEF) — 125KB
• spty-20250630_lab.xml (EX-101.LAB) — 210KB
• spty-20250630_pre.xml (EX-101.PRE) — 187KB
• spty-20250630_10q_htm.xml (XML) — 385KB

- FINANCIAL INFORMATION

PART I - FINANCIAL INFORMATION Item 1.

Financial Statements

Financial Statements F-1 Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations

Management's Discussion and Analysis of Financial Condition and Results of Operations 1 Item 3.

Quantitative and Qualitative Disclosures About Market Risk

Quantitative and Qualitative Disclosures About Market Risk 4 Item 4.

Controls and Procedures

Controls and Procedures 4

- OTHER INFORMATION

PART II - OTHER INFORMATION Item 1.

Legal Proceedings

Legal Proceedings 5 Item 1A.

Risk Factors

Risk Factors 5 Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 5 Item 3. Defaults Upon Senior Securities 5 Item 4. Mine Safety Disclosures 5 Item 5. Other Information 5 Item 6. Exhibits 5

Signatures

Signatures 6 SPECIFICTY, INC. INDEX TO FINANCIAL STATEMENTS (UNAUDITED) Pages Balance Sheets as of June 30, 2025 and December 31, 2024 F-2 F-3 F-4 F-5 Notes to the Financial Statements F-6 F-1 SPECIFICITY, INC BALANCE SHEETS (EXPRESSED IN U.S. DOLLARS) JUNE 30, DECEMBER 31, 2025 2024 (Unaudited) ASSETS CURRENT ASSETS Cash and cash equivalents $ 7,508 $ 3,413 Accounts receivable, net of allowance for doubtful accounts 5,000 - Prepaid and other current assets 11,250 3,840 Total current assets 23,758 7,253 NONCURRENT ASSETS Property and equipment, net 582 1,047 Intangibles, net 1,550,246 1,550,996 TOTAL ASSETS $ 1,574,586 $ 1,559,296 LIABILITIES AND STOCKHOLDERS' DEFICIT CURRENT LIABILITIES Working capital funding loans $ 253,396 $ 165,896 Accounts payable and accrued expenses 247,182 173,941 Accrued payroll, taxes, benefits and penalties 325,154 233,898 Accrued interest payable - related party 125,000 100,000 Convertible note payable, net of discount 209,671 209,671 Related party advances 164,564 295,669 Total current liabilities 1,324,967 1,179,075 NON-CURRENT LIABILITIES Related party notes payable (Pickpocket) 1,000,000 1,000,000 TOTAL LIABILITIES 2,324,967 2,179,075 COMMITMENTS AND CONTINGENCIES (Note 12) STOCKHOLDERS' DEFICIT Preferred stock, Series A, $ 0.001 par value; 1,000,000 shares authorized; shares issued and outstanding were 1,000,000 , respectively 1,000 1,000 Preferred stock, Series B, $ 0.00 1 par value; 560,000 shares authorized; shares issued and outstanding were 560,000 , respectively 450,260 450,260 Common stock, $ 0.001 par value; 50,000,000 shar

NOTES TO FINANCIAL STATEMENTS

NOTES TO FINANCIAL STATEMENTS (EXPRESSED IN U.S. DOLLARS) (UNAUDITED) NOTE 1 - ORGANIZATION AND DESCRIPTION OF BUSINESS Specificity, Inc. (hereinafter referred to as the "Company") was incorporated in the State of Nevada on November 25, 2020 ("Inception"). The Company's principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. The Company is a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. The Company's digital marketing solutions focus on Business to Business ("B2B") and Business to Consumer ("B2C") consumer markets and give small and medium sized businesses a fair chance to capture online traffic. The Company's underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. The Company also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence ("AI") integration, saturation modeling, conversion funneling, Customer Relationship Management ("CRM") integration, traffic resolution, and comprehensive analytics reporting. The Company's digital marketing capabilities were acquired through organic development in-house and through its efforts as a tech incubator and early adopter of innovative marketing tools. The Company principally generates revenue from its primary digital marketing solution; however, it has three other digital marketing solutions for which development is in varying stages of completion and/or waiting to be deployed to the marketplace. Refer to Note 3 – Revenue from Contracts with Customers for additional discussion about our digital marketing solution offerings. NOTE 2 – GOING CONCERN The Company is a development stage c

NOTES TO FINANCIAL STATEMENTS

NOTES TO FINANCIAL STATEMENTS (EXPRESSED IN U.S. DOLLARS) (UNAUDITED) Use of Estimates The preparation of financial statements in conformity with U.S. GAAP and pursuant to SEC rules and regulations requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Company's significant estimates include the valuation of share-based compensation, embedded derivatives within convertible note issuances, and allowance against deferred tax assets. Revenue from Contracts with Customers The Company's performance obligation, associated with digital marketing solutions generally consist of the promise to deliver digital marketing services. Digital marketing solutions are delivered as a service and as such the performance obligation is complete once marketing tools or solutions are made available to the customer, or as determined by the specific terms of the contract, if applicable. The Company charges its clients a fixed monthly retainer for its services and such retainer is automatically renewed on a monthly basis on the first of the month unless cancelled by the client in accordance with the terms of the service agreement. If any customer pays for digital marketing services in advance, those payments are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. As of June 30, 2025 and December 31, 2024, the Company had no deferred revenue recorded. The Company's standard sales terms generally do not generally allow for a right of return due to the nature of digital marketing services. After completion of the Company's performance obligation, there is an unconditional right to consideration as outlined in the contract. Revenue is recognized w

NOTES TO FINANCIAL STATEMENTS

NOTES TO FINANCIAL STATEMENTS (EXPRESSED IN U.S. DOLLARS) (UNAUDITED) Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument. The carrying amounts reported in the Company's financial statements for cash, accounts receivable, prepaids and other current assets, accounts payable, etc. approximate their fair value because of the immediate or short-term mature of these financial instruments. Per Share Information Basic net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding during the year. Diluted net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding during the period, increased by the potentially dilutive common shares that were outstanding during the period. See Note 11 for additional information. New Accounting Pronouncements The FASB issues ASUs to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company. NOTE 4 – RELATED PARTY TRANSACTIONS Employment Agreements On January 1, 2021, the Company entered

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