Starco Brands to Acquire Pretzel Crisps for $150M

TL;DR

Starco Brands buying Pretzel Crisps for $150M, deal closes Q4 2025.

AI Summary

Starco Brands, Inc. announced on August 22, 2025, that it has entered into a definitive agreement to acquire the assets of Pretzel Crisps, a brand previously owned by Snyder's-Lance, Inc. The transaction is expected to close in the fourth quarter of 2025 and is valued at approximately $150 million.

Why It Matters

This acquisition significantly expands Starco Brands' snack portfolio, potentially increasing market share and revenue in the competitive snack food industry.

Risk Assessment

Risk Level: medium — Acquisitions carry inherent risks, including integration challenges, potential overpayment, and market reception, which could impact Starco Brands' financial performance.

Key Numbers

• $150 million — Acquisition Price (Value of the definitive agreement to acquire Pretzel Crisps assets.)
• Q4 2025 — Closing Date (Expected timeframe for the completion of the acquisition.)

Key Players & Entities

• Starco Brands, Inc. (company) — Acquiring company
• Pretzel Crisps (company) — Acquired brand
• Snyder's-Lance, Inc. (company) — Seller of Pretzel Crisps
• $150 million (dollar_amount) — Acquisition price
• August 22, 2025 (date) — Announcement date
• fourth quarter of 2025 (date) — Expected closing date

FAQ

Filing Documents

• form8-k.htm (8-K) — 34KB
• 0001641172-25-025259.txt ( ) — 192KB
• stcb-20250822.xsd (EX-101.SCH) — 3KB
• stcb-20250822_lab.xml (EX-101.LAB) — 33KB
• stcb-20250822_pre.xml (EX-101.PRE) — 22KB
• form8-k_htm.xml (XML) — 3KB

From the Filing

UNITED SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 22, 2025 (August 18, 2025) STARCO BRANDS, INC. (Exact name of Company as specified in its charter) Nevada 000-54892 27-1781753 (State or other jurisdiction (Commission (IRS Employer of Incorporation) File Number) Identification Number) 706 N. Citrus Ave. Los Angeles , CA 90038 (Address of principal executive offices) 323 - 266-7111 (Registrant's Telephone Number) Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading Symbol(s) Name of each exchange on which registered Class A common stock STCB OTC Markets Group OTCQB tier Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (See General Instruction A.2. below): Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (240.12b-2 of this chapter). Emerging growth company If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers (b) On August 18, 2025, Starco Brands, Inc. (the "Company"), eliminated the position of Chief Marketing Officer and Mr. David Dreyer, the Chief Marketing Officer of the Company, departed effective immediately. The elimination of the position was a result of a continued strategic initiative to streamline the Company's organizational structure. This decision reflects the Company's ongoing plans to enhance operational efficiency and optimize resource allocation. No replacement will be appointed for this role, its responsibilities will be integrated across existing leadership teams. Item 9.01 Financial Statements and Exhibits (d) Exhibits. The following exhibits are filed with this Current Report on Form 8-K: Exhibit Number Description 104 Cover Page Interactive Data File – the cover page XBRL tags are embedded within the Inline XBRL document SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. STARCO BRANDS, INC. Dated: August 22, 2025 /s/ Ross Sklar Ross Sklar Chief Executive Officer

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View this 8-K filing on SEC EDGAR