Vanguard Reports 10.4% Stake in Procter & Gamble

TL;DR

**Vanguard still owns a huge 10.4% of P&G, showing strong institutional confidence.**

AI Summary

The Vanguard Group, a major investment firm, filed an amended SC 13G/A on February 13, 2024, disclosing its ownership in Procter & Gamble Co. As of December 29, 2023, Vanguard holds 248,395,066 shares of Procter & Gamble's Common Stock, representing 10.4% of the company. This filing indicates a slight decrease in Vanguard's reported ownership percentage from previous filings, which could signal a minor rebalancing of their vast portfolio, but they remain a significant institutional holder.

Why It Matters

Vanguard's continued substantial ownership of Procter & Gamble stock provides stability and institutional confidence, which can reassure current and potential investors about the company's long-term prospects.

Risk Assessment

Risk Level: low — This filing indicates a stable, large institutional ownership, which generally reduces volatility and risk for the stock.

Analyst Insight

Investors should view Vanguard's continued large stake as a sign of institutional confidence in Procter & Gamble's stability, but this filing itself doesn't suggest immediate buying or selling action, as it's a routine update of a passive investment.

Key Numbers

• 248,395,066 — Shares Owned (The total number of Procter & Gamble Common Stock shares beneficially owned by The Vanguard Group as of December 29, 2023.)
• 10.4% — Ownership Percentage (The percentage of Procter & Gamble's Common Stock owned by The Vanguard Group, indicating a significant institutional stake.)

Key Players & Entities

• The Vanguard Group (company) — reporting person and major institutional investor
• Procter & Gamble Co (company) — subject company whose securities are being reported
• 248,395,066 (dollar_amount) — total number of shares of Common Stock beneficially owned by Vanguard
• 10.4% (dollar_amount) — percentage of Procter & Gamble's class of securities owned by Vanguard
• December 29, 2023 (date) — date of the event requiring the filing of this statement
• February 13, 2024 (date) — filing date of the SC 13G/A amendment

Forward-Looking Statements

• Vanguard will likely maintain a significant, long-term stake in Procter & Gamble due to its stable business model and dividend history. (The Vanguard Group) — high confidence, target: 2025-12-31

FAQ

Filing Documents

• tv0118-proctergamblecothe.htm (SC 13G/A) — 11KB
• 0001104659-24-020110.txt ( ) — 13KB

(a) - Name of Issuer

Item 1(a) - Name of Issuer: Procter & Gamble Co/The

(b) - Address of Issuer's Principal Executive Offices

Item 1(b) - Address of Issuer's Principal Executive Offices: 1 Procter & Gamble Plaza Cincinnati, OH 45202-3315

(a) - Name of Person Filing

Item 2(a) - Name of Person Filing: The Vanguard Group - 23-1945930

(b) – Address of Principal Business Office or, if none, residence

Item 2(b) – Address of Principal Business Office or, if none, residence: 100 Vanguard Blvd. Malvern, PA 19355

(c) – Citizenship

Item 2(c) – Citizenship: Pennsylvania

(d) - Title of Class of Securities

Item 2(d) - Title of Class of Securities: Common Stock

(e) - CUSIP Number

Item 2(e) - CUSIP Number 742718109

- Type of Filing

Item 3 - Type of Filing: This statement is being filed pursuant to Rule 13d-1. An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E).

- Ownership

Item 4 - Ownership: (a) Amount Beneficially Owned: (b) Percent of Class: (c) Number of shares as to which such person has: (i) sole power to vote or direct to vote: (ii) shared power to vote or direct to vote: (iii) sole power to dispose of or to direct the disposition of: (iv) shared power to dispose or to direct the disposition of: Comments: The responses to questions 5 through 9 and 11 on the cover page(s) are incorporated by reference into this Item 4.

- Ownership of Five Percent or Less of a Class

Item 5 - Ownership of Five Percent or Less of a Class: If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following

- Ownership of More Than Five Percent on Behalf of Another Person

Item 6 - Ownership of More Than Five Percent on Behalf of Another Person: The Vanguard Group, Inc.'s clients, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein. No one other person's interest in the securities reported herein is more than 5%. Item 7 - Identification and Classification of the Subsidiary Which Acquired The Security Being Reported on by the Parent Holding Company: Not applicable

- Identification and Classification of Members of Group

Item 8 - Identification and Classification of Members of Group: Not applicable

- Notice of Dissolution of Group

Item 9 - Notice of Dissolution of Group: Not applicable

- Certification

Item 10 - Certification: By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under 240.14a-11. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Date: February 13, 2024 By /s/ Ashley Grim Name: Ashley Grim Title: Head of Global Fund Administration