Harley-Davidson Files Definitive Proxy Statement

TL;DR

HOG proxy filing dropped - shareholders get the latest on company strategy.

AI Summary

Harley-Davidson, Inc. filed a DEFA14A on April 29, 2025, related to an investor presentation titled "Harley-Davidson Sets the Record Straight on H Part". This filing is a definitive proxy statement, indicating it contains important information for shareholders regarding company matters.

Why It Matters

This filing provides shareholders with crucial information for upcoming votes and decisions, impacting their influence on the company's direction.

Risk Assessment

Risk Level: low — This is a routine proxy filing providing information to shareholders, not indicating immediate financial distress or significant operational changes.

Key Players & Entities

• HARLEY-DAVIDSON, INC. (company) — Registrant
• 0001104659-25-041300 (filing_id) — Accession Number
• 20250429 (date) — Filing Date
• 3700 W JUNEAU AVE (address) — Company Business Address
• MILWAUKEE (city) — Company Business City
• WI (state) — Company Business State
• 53208 (zip_code) — Company Business Zip Code
• 414-343-8553 (phone_number) — Company Business Phone

FAQ

From the Filing

0001104659-25-041300.txt : 20250429 0001104659-25-041300.hdr.sgml : 20250429 20250429163048 ACCESSION NUMBER: 0001104659-25-041300 CONFORMED SUBMISSION TYPE: DEFA14A PUBLIC DOCUMENT COUNT: 23 FILED AS OF DATE: 20250429 DATE AS OF CHANGE: 20250429 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HARLEY-DAVIDSON, INC. CENTRAL INDEX KEY: 0000793952 STANDARD INDUSTRIAL CLASSIFICATION: MOTORCYCLES, BICYCLES & PARTS [3751] ORGANIZATION NAME: 04 Manufacturing EIN: 391382325 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: DEFA14A SEC ACT: 1934 Act SEC FILE NUMBER: 001-09183 FILM NUMBER: 25888257 BUSINESS ADDRESS: STREET 1: 3700 W JUNEAU AVE CITY: MILWAUKEE STATE: WI ZIP: 53208 BUSINESS PHONE: 414-343-8553 MAIL ADDRESS: STREET 1: 3700 W. JUNEAU AVE CITY: MILWAUKEE STATE: WI ZIP: 53208 FORMER COMPANY: FORMER CONFORMED NAME: HARLEY DAVIDSON INC DATE OF NAME CHANGE: 19920703 DEFA14A 1 tm2512731d10_defa14a.htm DEFA14A UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ¨ Definitive Proxy Statement 🗷 Definitive Additional Materials ¨ Soliciting Material Pursuant to Section 240.14a-12 Harley-Davidson, Inc. (Name of Registrant as Specified In Its Charter) (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check all boxes that apply): x No fee required ¨ Fee paid previously with preliminary materials ¨ Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11 On April 29, 2025, Harley-Davidson, Inc. issued an investor presentation titled “Harley-Davidson Sets the Record Straight on H Partners’ Disingenuous and Harmful Claims,” a copy of which is attached hereto as Exhibit 1 .. Exhibit 1 Harley-Davidson Sets the Record Straight on H Partners’ Disingenuous and Harmful Claims APRIL 29, 2025 CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements in this presentation that do not relate to matters of historical or current fact should be considered forward-looking statements, including without limitation statements regarding expectations regarding future results of operations and financial position of Harley-Davidson, Inc. (“Harley-Davidson” or the “Company”), including, operating margins, free cash flow generation and long-term earnings capacity; potential impacts of macroeconomic conditions or tariffs on the Company's business and results of operations; expectations relating to Hardwire strategic plan priorities and execution, industry and business trends, and business strategy, initiatives and opportunities, including, without limitation, productivity savings, investment and expansion strategies, and new products or price point changes; impacts of the H Partners Management, LLC (“H Partners”) campaign related to the Company’s 2025 annual meeting of shareholders (the “Annual Meeting”); and executive succession and board refreshment plans, including expected results thereof. These forward-looking statements are based on information available to the Company as of the time the statements are made as well as the Company’s current expectations, assumptions, estimates and projections and are subject to certain risks and uncertainties that are likely to cause actual results to differ materially, unfavorably or favorably, from those anticipated. These forward-looking statements can generally be identified by the use of forward-looking