Harley-Davidson Proxy Statement Filed

TL;DR

HOG proxy statement out for 2025 annual meeting. Vote your shares!

AI Summary

Harley-Davidson, Inc. filed a DEFA14A on May 5, 2025, related to its upcoming 2025 annual meeting. The filing is a definitive proxy statement, indicating it contains the final information for shareholders regarding the meeting.

Why It Matters

This filing provides shareholders with the official information needed to participate in the 2025 annual meeting, including details on voting and company proposals.

Risk Assessment

Risk Level: low — This is a routine proxy filing for an annual meeting and does not contain unusual financial or strategic information.

Key Players & Entities

• HARLEY-DAVIDSON, INC. (company) — Registrant
• 0000793952 (company) — Central Index Key
• 3751 (company) — Standard Industrial Classification
• WI (company) — State of Incorporation
• 391382325 (company) — EIN
• 3700 W JUNEAU AVE (company) — Business Street Address
• MILWAUKEE (company) — Business City
• 53208 (company) — Business Zip Code
• 414-343-8553 (company) — Business Phone
• 19920703 (company) — Date of Name Change

FAQ

From the Filing

0001104659-25-044551.txt : 20250505 0001104659-25-044551.hdr.sgml : 20250505 20250505164519 ACCESSION NUMBER: 0001104659-25-044551 CONFORMED SUBMISSION TYPE: DEFA14A PUBLIC DOCUMENT COUNT: 7 FILED AS OF DATE: 20250505 DATE AS OF CHANGE: 20250505 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HARLEY-DAVIDSON, INC. CENTRAL INDEX KEY: 0000793952 STANDARD INDUSTRIAL CLASSIFICATION: MOTORCYCLES, BICYCLES & PARTS [3751] ORGANIZATION NAME: 04 Manufacturing EIN: 391382325 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: DEFA14A SEC ACT: 1934 Act SEC FILE NUMBER: 001-09183 FILM NUMBER: 25913659 BUSINESS ADDRESS: STREET 1: 3700 W JUNEAU AVE CITY: MILWAUKEE STATE: WI ZIP: 53208 BUSINESS PHONE: 414-343-8553 MAIL ADDRESS: STREET 1: 3700 W. JUNEAU AVE CITY: MILWAUKEE STATE: WI ZIP: 53208 FORMER COMPANY: FORMER CONFORMED NAME: HARLEY DAVIDSON INC DATE OF NAME CHANGE: 19920703 DEFA14A 1 tm2512731d16_defa14a.htm DEFA14A UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ¨ Definitive Proxy Statement x Definitive Additional Materials ¨ Soliciting Material Pursuant to Section 240.14a-12 Harley-Davidson, Inc. (Name of Registrant as Specified In Its Charter) (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check all boxes that apply): x No fee required ¨ Fee paid previously with preliminary materials ¨ Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11 On May 5, 2025, Harley-Davidson, Inc. (“Harley-Davidson”) issued a brochure in connection with its upcoming 2025 annual meeting of shareholders. A copy of the brochure is attached hereto as Exhibit 1 . On May 5, 2025, Harley-Davidson also issued a press release in connection with its upcoming 2025 annual meeting of shareholders. A copy of the press release is attached hereto as Exhibit 2 . Exhibit 1 Learn more at VoteHarleyDavidson.com For over a century at Harley-Davidson, we have built an iconic American brand and symbol of motorcycle culture and lifestyle. Our Board and management team are passionate about that legacy and are working tirelessly to protect and preserve it, and we are committed to setting the Company up for the next century. Our Board has taken action seeking to transform the business and drive value for shareholders. H Partners has launched what is, in our view, a harmful and disingenuous campaign that puts the value of your investment at risk. H Partners had a representative in the boardroom for the past three years and had every opportunity to address issues that were important to them. They never did1 . H Partners voted in line with the rest of the Board, consistently supported CEO Jochen Zeitz, endorsed the Hardwire strategic plan and management’s execution of it, voted in favor of all Directors standing for reelection this year and actively participated in the CEO search process. H Partners’ campaign is about getting their way, not about protecting your interests. They quit the Board after their preferred candidate did not receive majority support from the Board. This was due to the Board’s assessment of the skills and qualities needed in the next CEO to uphold Harley-Davidson’s rich heritage and drive value for all shareholders. Now, H Partners is resorting to a disruptive and misleading campaign in a blatant attempt to gain control over an American icon. H PARTNERS HAS OFFERED NO NEW IDEAS AND DOES NOT HAVE YOUR BEST INTERESTS AT HEART. THEIR CAMPAIGN TIME IS SHORT. PROTECT THE VALUE OF YOUR INVESTMENT BY VOTING THE WHITE PROXY CARD