Wix Boosts Share Buyback by $200M
Ticker: WIX · Form: 6-K · Filed: 2025-08-11T00:00:00.000Z
Sentiment: bullish
Topics: share-repurchase, capital-return, company-update
Related Tickers: WIX
TL;DR
WIX ups buyback by $200M - management thinks stock is cheap!
AI Summary
Wix.com Ltd. announced on August 11, 2025, a significant increase of $200 million to its existing share repurchase program. This move indicates the company's confidence in its valuation and its commitment to returning capital to shareholders.
Why It Matters
This substantial increase in the share repurchase program suggests that Wix's management believes the company's stock is undervalued, potentially signaling positive future performance and a commitment to shareholder value.
Risk Assessment
Risk Level: low — The filing is a routine announcement of a share repurchase program increase, which is generally a positive or neutral event with low inherent risk.
Key Numbers
- $200.0M — Share Repurchase Program Increase (Indicates management's confidence in stock valuation and commitment to shareholder returns.)
Key Players & Entities
- Wix.com Ltd. (company) — Registrant
- NASDAQ: WIX (company) — Stock Ticker
- $200 Million (dollar_amount) — Increase to Share Repurchase Program
- August 11, 2025 (date) — Announcement Date
FAQ
What is the total value of Wix.com Ltd.'s share repurchase program after this increase?
The filing does not state the total value of the program after the increase, only that it has been increased by $200 million.
On what date was the press release announcing the increase filed?
The press release was issued on August 11, 2025.
What is the stock ticker for Wix.com Ltd.?
The stock ticker for Wix.com Ltd. is WIX, traded on NASDAQ.
What is the primary purpose of a Form 6-K filing?
A Form 6-K is used by foreign private issuers to report information that is made public, filed, or distributed in their home country.
What was Wix.com Ltd.'s former company name?
Wix.com Ltd.'s former company name was Wixpress Ltd.
From the Filing
0001628280-25-039384.txt : 20250811 0001628280-25-039384.hdr.sgml : 20250811 20250811073057 ACCESSION NUMBER: 0001628280-25-039384 CONFORMED SUBMISSION TYPE: 6-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20250811 FILED AS OF DATE: 20250811 DATE AS OF CHANGE: 20250811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Wix.com Ltd. CENTRAL INDEX KEY: 0001576789 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] ORGANIZATION NAME: 06 Technology EIN: 000000000 STATE OF INCORPORATION: L3 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 6-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-36158 FILM NUMBER: 251200187 BUSINESS ADDRESS: ADDRESS IS A NON US LOCATION: YES STREET 1: 5 YUNITSMAN ST. CITY: TEL AVIV PROVINCE COUNTRY: L3 BUSINESS PHONE: 97235454900 MAIL ADDRESS: ADDRESS IS A NON US LOCATION: YES STREET 1: 5 YUNITSMAN ST. CITY: TEL AVIV PROVINCE COUNTRY: L3 FORMER COMPANY: FORMER CONFORMED NAME: Wixpress Ltd. DATE OF NAME CHANGE: 20130513 6-K 1 pr110825-6xk.htm 6-K Document UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ______________________ FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 For the month of August 2025 Commission File Number: 001-36158 Wix.com Ltd. (Translation of registrant’s name into English) 5 Yunitsman St., Tel Aviv, Israel, 6936025 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F ☒ Form 40-F ☐ EXPLANATORY NOTE On August 11, 2025, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Announces $200 Million Increase to Share Repurchase Program”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1 . SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Date: August 11, 2025 WIX.COM LTD. By:     /s/ Naama Kaenan Name:     Naama Kaenan Title:     General Counsel EXHIBIT INDEX The following exhibit is filed as part of this Form 6-K: Exhibit Description 99.1 Press release dated August 11, 2025 titled “Wix Announces $200 Million Increase to Share Repurchase Program”. EX-99.1 2 pr200krepurchaseapproval.htm EX-99.1 Document Exhibit 99.1 Wix Announces $200 Million Increase to Share Repurchase Program Wix.com Ltd. (NASDAQ: WIX) (“Wix,” the “Company,” “we” or “our”) today announced that its Board of Directors (the “Board”) has authorized an increase to its program to repurchase the Company’s securities (ordinary shares and/or convertible notes) by an additional amount of $200 million, subject to the satisfaction of Israeli law requirements, and other market conditions, including capital availability. To the extent these and other terms are fulfilled, together with the previously authorized $400 million out of which $100 million has been utilized, the aggregate amount available under the repurchase program will be up to $500 million. Since the beginning of 2025, the Company has repurchased $300 million of its ordinary shares. Under the Board authorized repurchase program, Company securities may be repurchased from time to time using a variety of methods, which may include open market purchases, privately negotiated transactions or otherwise, all in accordance with U.S. securities laws and regulations, including Rule 10b-18 under the U.S. Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company may also, from time to time, enter into plans that are compliant with Rule 10b5-1 of the Exchange Act to facilitate repurchases of its securities under this authorization.