Mercalot Launches 'SafeDeal Connect' Marketplace, Eyes European Expansion

TL;DR

**Mercalot is a high-risk, development-stage bet on a new e-commerce app in a crowded market, proceed with extreme caution.**

AI Summary

Mercalot Inc., incorporated on April 24, 2024, is a development-stage company operating an e-commerce and classifieds platform called "SafeDeal Connect." The company acquired the existing mobile application and website from LABRIS LIMITED for a total consideration of $47,000. Mercalot currently has no employees, relying solely on officers Mr. Blas Mayor Reyes and Isabel Marin Vargas. The platform aims to connect buyers and service providers, initially targeting the Spanish market with plans for broader European expansion. Revenue is primarily expected from advertising, with current pricing ranging from $0.50-$1.00 per click for banner ads or $150-$1,000 monthly for pop-up windows, and partnerships, charging $5-$25 per placed service or $500-$1,000 monthly subscription. Future revenue streams include premium user accounts ($10-$30 monthly), paid contractor packages ($200-$500), advertising campaign options ($1-$3 per click or $200-$1,000 monthly), affiliate programs ($500-$2,000 per program), analytics and data reports ($50-$200), and additional services ($10-$30 monthly). The company plans to enhance security, user chat, implement location-based searches, and offer analytics and additional services.

Why It Matters

Mercalot Inc.'s entry into the e-commerce marketplace, particularly in Spain with plans for European expansion, could intensify competition for established players like Wallapop or Milanuncios. For investors, the company's development-stage status and reliance on future revenue streams from advertising and premium features present a high-risk, high-reward scenario. Employees and customers could benefit from a new platform offering diverse services and products, potentially driving innovation and competitive pricing in the digital marketplace sector. The success of 'SafeDeal Connect' will hinge on its ability to attract and retain users in a crowded market, leveraging its user-friendly interface and planned security enhancements.

Risk Assessment

Risk Level: high — Mercalot Inc. is a development-stage company incorporated on April 24, 2024, with no current employees, relying solely on two officers. The company has no reported revenue or established financial performance, making its future highly speculative. Its aggregate market value of voting and non-voting common equity held by non-affiliates is $0, indicating a lack of public trading and liquidity.

Analyst Insight

Investors should approach Mercalot Inc. with extreme caution, recognizing it as a highly speculative venture. Monitor for significant user adoption metrics and actual revenue generation from its proposed advertising and premium services before considering any investment.

Financial Highlights

debt To Equity

N/A

revenue

$0

operating Margin

N/A

total Assets

$47,000

total Debt

$0

net Income

$0

eps

$0

gross Margin

N/A

cash Position

$0

revenue Growth

N/A

Revenue Breakdown

Executive Compensation

Key Numbers

• $47,000 — App and Website Acquisition Cost (Total consideration paid to LABRIS LIMITED for 'SafeDeal Connect' mobile application and website.)
• $0 — Aggregate Market Value (Market value of common equity held by non-affiliates as of the last business day of the most recently completed second fiscal quarter, indicating no public trading.)
• 5,735,200 — Common Shares Outstanding (Number of common shares issued and outstanding as of August 12, 2025.)
• $0.50-$1.00 — Current Advertising Price Per Click (Expected revenue from in-app banner ads.)
• $150-$1,000 — Current Monthly Pop-up Ad Price (Expected revenue from in-app pop-up advertising.)
• $5-$25 — Current Partnership Fee Per Service (Expected revenue from lead generation fees for partner companies.)
• $10-$30 — Future Premium Account Monthly Subscription (Expected revenue from premium user accounts.)
• $200-$500 — Future Paid Contractor Package Price (Expected revenue from premium packages for service providers.)
• $50-$200 — Future Analytics and Data Report Price (Expected revenue from selling user data insights.)
• 2024-04-24 — Incorporation Date (Date Mercalot Inc. was incorporated under Wyoming laws, highlighting its development stage.)

Key Players & Entities

• Mercalot Inc. (company) — registrant
• Blas Mayor Reyes (person) — officer and director
• Isabel Marin Vargas (person) — officer and director
• LABRIS LIMITED (company) — seller of SafeDeal Connect app and website
• $47,000 (dollar_amount) — total consideration for app and website purchase
• $0.50-$1.00 (dollar_amount) — current advertising price per click
• $150-$1,000 (dollar_amount) — current monthly advertising price for pop-up window
• $5-$25 (dollar_amount) — current partnership fee for placed service or product
• $10-$30 (dollar_amount) — future monthly subscription for premium user accounts
• $50-$200 (dollar_amount) — future price per analytics and data report

FAQ

Risk Factors

• Development Stage and Lack of Operations [high — operational]: Mercalot Inc. is a development-stage company incorporated on April 24, 2024, with no employees and no reported revenue. Its primary asset is the acquired 'SafeDeal Connect' platform, which requires further development and market penetration.
• No Revenue or Profitability [high — financial]: As a development-stage company, Mercalot Inc. has not generated any revenue or profit. Its financial viability is entirely dependent on future revenue streams from advertising, subscriptions, and partnerships, which are not yet realized.
• Intense E-commerce Competition [medium — market]: The e-commerce and classifieds platform market is highly competitive, with established players. Mercalot's 'SafeDeal Connect' platform faces significant challenges in acquiring users and advertisers against existing market leaders.
• Reliance on Key Personnel [medium — operational]: The company currently relies solely on two officers, Mr. Blas Mayor Reyes and Isabel Marin Vargas, for its operations. Any disruption to their involvement could significantly impact the company's ability to execute its business plan.
• Limited Capital and Funding Needs [high — financial]: The company acquired its core asset for $47,000. As a development-stage entity, it will likely require substantial future funding to support platform development, marketing, and operational expansion, with no current public market valuation.

Industry Context

Mercalot Inc. operates in the highly competitive e-commerce and classifieds platform sector. The industry is characterized by rapid technological advancements, evolving consumer preferences, and the dominance of large, established players. Key trends include the increasing reliance on mobile applications, the demand for secure and user-friendly interfaces, and the growing importance of data analytics for targeted advertising.

Regulatory Implications

As an e-commerce platform, Mercalot Inc. will be subject to various regulations concerning data privacy (e.g., GDPR if operating in Europe), consumer protection, and online advertising standards. Compliance with these evolving regulations will be crucial for its operations and market acceptance.

What Investors Should Do

1. Monitor future revenue generation and user acquisition metrics closely.
2. Evaluate the company's strategy for user growth and platform development.
3. Assess the company's funding needs and its ability to secure future capital.

Key Dates

• 2024-04-24: Incorporation of Mercalot Inc. — Marks the official establishment of the company as a legal entity, indicating its commencement of operations as a development-stage enterprise.
• 2025-08-12: Common Shares Outstanding reported — Provides a snapshot of the company's equity structure, with 5,735,200 common shares outstanding, relevant for future valuation and potential fundraising.

Glossary

Development-stage company

A company that has a plan or program to commence a business that has no operations or has a limited history of operations. Such companies are typically characterized by significant operating losses and negative cash flows. (Mercalot Inc. is explicitly identified as a development-stage company, meaning it has not yet generated significant revenue or established a track record, impacting its financial reporting and risk profile.)

Aggregate Market Value

The market value of the shares held by non-affiliates as of the last business day of the most recently completed second fiscal quarter. This is a key metric for determining if a company is a 'smaller reporting company'. (Mercalot Inc. has an Aggregate Market Value of $0, indicating it is not publicly traded and has no non-affiliate shareholders, reinforcing its development-stage and private status.)

LABRIS LIMITED

The entity from which Mercalot Inc. acquired the 'SafeDeal Connect' mobile application and website. (This is the seller of Mercalot's primary asset, with the acquisition cost of $47,000 being a significant initial investment for the company.)

Year-Over-Year Comparison

As Mercalot Inc. was incorporated on April 24, 2024, this is its initial 10-K filing. Therefore, there are no prior year figures to compare revenue growth, margin changes, or existing risks against. All financial metrics and risk factors presented are new and reflect the company's current development stage.

Key Financial Figures

• $0.01 — he most practicable date: Common stock $0.01 per share; 5,735,200 common shares iss
• $47,000 — e website for total consideration of US $47,000. The Company's revenues are expected t
• $0.50 — Current Service Pricing: Advertising: $0.50-$1.00 per click or monthly advertising
• $1.00 — t Service Pricing: Advertising: $0.50-$1.00 per click or monthly advertising $150-$
• $150 — -$1.00 per click or monthly advertising $150-$1,000 for pop-up window; $400-$700 mon
• $1,000 — 0 per click or monthly advertising $150-$1,000 for pop-up window; $400-$700 monthly fo
• $400 — ertising $150-$1,000 for pop-up window; $400-$700 monthly for banner ads. Partners
• $700 m — ing $150-$1,000 for pop-up window; $400-$700 monthly for banner ads. Partnerships: $
• $5 — monthly for banner ads. Partnerships: $5-$25 for the placed service or product o
• $25 — thly for banner ads. Partnerships: $5-$25 for the placed service or product or $5
• $500 — 25 for the placed service or product or $500-$1000 monthly subscription for all plac
• $1000 m — r the placed service or product or $500-$1000 monthly subscription for all placements o
• $10 — Pricing: Premium accounts for users: $10-$30 monthly subscription. Paid packag
• $30 m — cing: Premium accounts for users: $10-$30 monthly subscription. Paid packages for
• $200 — n. Paid packages for the contractors: $200-$500 per package, depending on the type

Filing Documents

• mercalot_i10k-063025.htm (10-K) — 406KB
• mercalot_ex3101.htm (EX-31.1) — 9KB
• mercalot_ex3102.htm (EX-31.2) — 9KB
• mercalot_ex3201.htm (EX-32.1) — 3KB
• 0001683168-25-005966.txt ( ) — 2079KB
• none-20250630.xsd (EX-101.SCH) — 15KB
• none-20250630_cal.xml (EX-101.CAL) — 23KB
• none-20250630_def.xml (EX-101.DEF) — 29KB
• none-20250630_lab.xml (EX-101.LAB) — 181KB
• none-20250630_pre.xml (EX-101.PRE) — 139KB
• mercalot_i10k-063025_htm.xml (XML) — 118KB

Selected Financial Data

Selected Financial Data. 13 Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

Management's Discussion and Analysis of Financial Condition and Results of Operations. 13 Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Quantitative and Qualitative Disclosures About Market Risk. 15 Item 8.

Financial Statements and Supplementary Data

Financial Statements and Supplementary Data. 15 Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure. 16

Controls and Procedures

Controls and Procedures 16 Item 9B. Other Information. 17 PART III Item 10 Directors, Executive Officers, Promoters and Control Persons of the Company. 18 Item 11.

Executive Compensation

Executive Compensation. 19 Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 20 Item 13. Certain Relationships and Related Transactions, and Director Independence. 21 Item 14. Principal Accounting Fees and Services. 21 PART IV Item 15. Exhibits 22 Item 16. Form 10-K Summary 22

Signatures

Signatures 23 i PART I

Description of Business

Item 1. Description of Business

Forward-looking statements

Forward-looking statements historical, or current facts are "forward-looking statements" made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 (the "Act") and Section 21E of the Securities Exchange Act of 1934. These statements often can be identified using terms such as "may," "will," "expect," "believe," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. We intend that such forward-looking statements be subject to the safe harbors for such statements. We wish to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond our control that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. We disclaim any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. Financial information contained in this report and in our financial statements is stated in United States dollars and are prepared in accordance with United States generally accepted accounting principles. GENERAL INFORMATION Mercalot Inc. was incorporated on April 24, 2024 under the laws of the state of Wyoming. We are a development stage company that is providing an e-commerce and classifieds platform, which are also known as online marketplace. We have purchased a mobile application known as "SafeDeal Connect", which is already working, but we also intend to add more features to make the app better and offer wider range of services. Currently, we have no employees, only our officers an

View Full Filing

View this 10-K filing on SEC EDGAR