Privacy & Value Posts $51K Loss, Faces IP & Funding Hurdles

TL;DR

**Privacy & Value Inc. is a high-risk, pre-revenue software developer with no employees, minimal IP protection, and a $51,445 loss, making it a speculative bet against established competitors.**

AI Summary

Privacy & Value Inc., incorporated on April 21, 2021, reported a net loss of $51,445 for the fiscal year ended July 31, 2025, primarily due to general and administrative fees. The company is developing 'Privacy and Value' employee monitoring software, aiming to balance employer productivity needs with employee privacy. A key business change was the termination of an Asset Purchase and Joint Venture agreement with Cyber Apps World, Inc. on May 1, 2023, resulting in Privacy & Value Inc. owning 100% of the software, after an independent valuation estimated its value at approximately $2,200,000. The company faces significant competition from established players like ActivTrak and Time Doctor, and risks include the inability to retain skilled independent contractors and raise sufficient funding for marketing. Furthermore, the company has not filed for intellectual property protection beyond a trademark application for its name and logo, exposing it to potential infringement liabilities. As an emerging growth company, it benefits from certain regulatory exemptions but has no employees and has incurred no research or development expenditures since incorporation.

Why It Matters

Privacy & Value Inc.'s 10-K reveals a pre-revenue company with a $51,445 net loss, highlighting the significant challenges in bringing its employee monitoring software to market. For investors, the lack of intellectual property protection beyond a trademark and the reliance on independent contractors for development, coupled with no current employees, signal high operational and legal risks. The competitive landscape, dominated by well-funded rivals like ActivTrak and Time Doctor, means Privacy & Value needs substantial capital and a robust strategy to differentiate its product. Employees and customers of potential clients will be impacted by the software's privacy features, which are critical given increasing regulatory scrutiny like GDPR and CCPA, making the company's ability to navigate these complex laws crucial for market acceptance.

Risk Assessment

Risk Level: high — The company reported a net loss of $51,445 for fiscal year 2025 and has not attained profitable operations, indicating significant financial instability. Furthermore, it has not filed for intellectual property protection for its software beyond a trademark application, exposing it to substantial risk of infringement or copying, and has no employees, relying solely on independent contractors, which creates operational vulnerabilities.

Analyst Insight

Investors should exercise extreme caution and consider this a highly speculative investment. Given the $51,445 net loss, lack of revenue, and absence of core intellectual property protection for its software, potential investors should wait for clear evidence of product market fit, significant funding, and a robust IP strategy before considering any position.

Financial Highlights

debt To Equity

N/A

revenue

$0

operating Margin

N/A

total Assets

$10,000

total Debt

$445,426

net Income

-$51,445

eps

N/A

gross Margin

N/A

cash Position

$0

revenue Growth

N/A

Key Numbers

• $51,445 — Net Loss (Incurred for the fiscal year ended July 31, 2025)
• $2,200,000 — Software Valuation (Estimated value of Privacy and Value software in its present form)
• $10,000 — Initial Payment (Paid by Cyber Apps World, Inc. upon execution of joint venture agreement)
• $250,000 — Maximum Payment Due (From Cyber Apps World, Inc. under the terminated agreement)
• 201,115,000 — Common Shares Outstanding (As of September 26, 2025)
• $23,000 — Market Value of Non-Affiliate Equity (As of the last business day of the most recently completed second fiscal quarter)
• 38 — Owners of Record (Of common stock as of September 25, 2025)
• 0 — Employees (As of the date of the report)
• 0 — Research and Development Expenditures (Since incorporation)
• 4% — GDPR Monetary Penalties (Up to 4% of worldwide revenue for non-compliance)

Key Players & Entities

• Privacy & Value Inc. (company) — registrant
• Daniel Okelo (person) — President, responsible for product concept
• Limitless Projects Inc. (company) — parent company
• Cyber Apps World, Inc. (company) — former joint venture partner
• ActivTrak (company) — competitor
• Time Doctor (company) — competitor
• Wyoming (regulator) — state of incorporation
• SEC (regulator) — filing oversight
• FINRA (regulator) — OTC Markets application approval
• Federal Trade Commission (regulator) — data privacy enforcement

FAQ

Risk Factors

• Going Concern Uncertainty [high — financial]: The company has incurred a net loss of $51,445 for fiscal year 2025 and has not attained profitable operations. Auditors have expressed substantial doubt about the company's ability to continue as a going concern, necessitating reliance on external financing.
• Reliance on Independent Contractors [medium — operational]: The company relies on independent computer software and application developers for product development. Inability to retain skilled independent contractors could hinder the development and success of the 'Privacy and Value' software.
• Lack of Intellectual Property Protection [high — legal]: Privacy & Value Inc. has not filed for intellectual property protection beyond a trademark application for its name and logo. This exposes the company to potential infringement liabilities and risks from competitors copying its software.
• Intense Competition [medium — market]: The company faces significant competition from established players like ActivTrak and Time Doctor in the employee monitoring software market. Differentiating its product and gaining market share will be challenging.
• Need for Additional Capital [high — financial]: The company requires additional capital to meet long-term operating requirements and expects to raise it through equity or debt securities. Failure to secure financing on acceptable terms could impede operations and growth.

Industry Context

The employee monitoring software market is characterized by a growing demand for solutions that balance employer productivity needs with employee privacy concerns. Companies are increasingly adopting remote or hybrid work models, driving the need for oversight tools. However, this sector also faces scrutiny regarding data privacy regulations and employee rights.

Regulatory Implications

The company's software must comply with data privacy regulations such as GDPR, which can impose significant monetary penalties (up to 4% of worldwide revenue) for non-compliance. Failure to adequately protect employee data or ensure transparent monitoring practices could lead to legal challenges and reputational damage.

What Investors Should Do

1. Monitor future financing rounds closely.
2. Assess the competitive landscape and differentiation strategy.
3. Evaluate the progress of software development and IP protection.

Key Dates

• 2021-04-21: Company Incorporation — Marks the official establishment of Privacy & Value Inc. as a legal entity.
• 2023-05-01: Termination of Asset Purchase and Joint Venture Agreement — Privacy & Value Inc. gained 100% ownership of the software, following an independent valuation of approximately $2,200,000.
• 2025-07-31: Fiscal Year End — Reporting period for the financial results, including a net loss of $51,445.
• 2025-09-25: Record Date for Common Stockholders — Identified 38 owners of record for the company's common stock.
• 2025-09-26: Date of Common Shares Outstanding Calculation — Reported 201,115,000 common shares outstanding.

Glossary

Going Concern

An assumption that a company will continue to operate for the foreseeable future, without the intention or need for liquidation or to cease trading. (The company's auditors have expressed substantial doubt about its ability to continue as a going concern due to its net loss and lack of profitable operations.)

Emerging Growth Company

A company that has total annual gross revenues of less than $1.235 billion during its most recently completed fiscal year. (Privacy & Value Inc. qualifies as an emerging growth company, allowing it to benefit from certain regulatory exemptions.)

Asset Purchase and Joint Venture Agreement

A contract where parties agree to jointly develop or market a product or service, with one party purchasing assets from the other. (The termination of this agreement with Cyber Apps World, Inc. resulted in Privacy & Value Inc. obtaining full ownership of its software.)

Independent Valuation

An assessment of the fair market value of an asset or company performed by an unbiased third party. (An independent valuation estimated the company's software at approximately $2,200,000.)

Year-Over-Year Comparison

As this is the first detailed 10-K filing for Privacy & Value Inc. (incorporated in April 2021), a direct comparison of key metrics to a prior year's filing is not possible. The current filing details the company's initial operational phase, including the development of its core software product and the termination of a significant agreement, leading to a net loss of $51,445 for fiscal year 2025. New risks related to competition, IP protection, and financing needs are highlighted.

Key Financial Figures

• $0.001 — Exchange Act: Common Stock, Par value $0.001 per share Indicate by check mark if th
• $10,000 — oftware for the following payments: 1. $10,000 upon execution of the agreement, which
• $50,000 — ent, which amount shall be no less than $50,000 and no more than $250,000 and was due b
• $250,000 — e no less than $50,000 and no more than $250,000 and was due by April 30, 2023. Limitl
• $2,200,000 — at estimated its value at approximately $2,200,000. Accordingly, the amount that was due f
• $1 billion — Status Because we generated less than $1 billion in total annual gross revenues during o
• $700 million — on equity held by its non-affiliates of $700 million or more as of the last business day of
• $70 million — etitors such as ActivTrak, which raised $70 million in 2020 in order to expand its operatio
• $5 billion — xample, in 2019, the FTC fined Facebook $5 billion for deceiving website users about their
• $750 — igation with statutory damages of up to $750 per violation. The California Attorney
• $7,500 — ntional violations of the CCPA of up to $7,500 per violation. New York has adopted si
• $5,000 — be liable for a civil penalty of up to $5,000 dollars per violation. Surveillance
• $51,445 — July 31, 2025, we incurred net loss of $51,445 due to general and administrative fees
• $0 — rent assets were $10,000, consisting of $0 in cash and $10,000 in prepayments and
• $445,426 — deposits and our total liabilities were $445,426, which consisted entirely of accounts p

Filing Documents

• pcvl-20250731_10k.htm (10-K) — 292KB
• pcvl_ex311.htm (EX-31.1) — 8KB
• pcvl_ex321.htm (EX-32.1) — 3KB
• 0001860173-25-000004.txt ( ) — 1439KB
• pcvl-20250731_cal.xml (EX-101.CAL) — 14KB
• pcvl-20250731_def.xml (EX-101.DEF) — 23KB
• pcvl-20250731_lab.xml (EX-101.LAB) — 83KB
• pcvl-20250731_pre.xml (EX-101.PRE) — 76KB
• pcvl-20250731.xsd (EX-101.SCH) — 17KB
• pcvl-20250731_10k_htm.xml (XML) — 89KB

Business

Item 1. Business. 1

Risk Factors

Item 1A. Risk Factors. 6

Unresolved Staff Comments

Item 1B. Unresolved Staff Comments. 6

Properties

Item 2. Properties. 6

Legal Proceedings

Item 3. Legal Proceedings. 6

Mine Safety Disclosures

Item 4. Mine Safety Disclosures. 6 PART II 6

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities. 7

Selected Financial Data

Item 6. Selected Financial Data. 7

Management's Discussion and Analysis of our Financial Conditions and Results of Operations

Item 7. Management's Discussion and Analysis of our Financial Conditions and Results of Operations. 7

Quantitative and Qualitative Disclosures About Market Risk

Item 7A. Quantitative and Qualitative Disclosures About Market Risk. 8

Financial Statements and Supplementary Data

Item 8. Financial Statements and Supplementary Data 8

Changes In and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure. 9

Controls and Procedures

Item 9A. Controls and Procedures. 9

Other Information

Item 9B. Other Information. 10 PART III 10

Directors, Executive Officers, and Corporate Governance

Item 10. Directors, Executive Officers, and Corporate Governance. 10

Executive Compensation

Item 11. Executive Compensation. 11

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 11

Certain Relationships and Related Transactions, and Director Independence

Item 13. Certain Relationships and Related Transactions, and Director Independence. 12

Principal Accountant Fees and Services

Item 14. Principal Accountant Fees and Services. 12

Exhibits and Financial Statement Schedules

Item 15. Exhibits and Financial Statement Schedules. 13

SIGNATURES

SIGNATURES 14 iii PART I NOTE REGARDING FORWARD LOOKING STATEMENTS CAUTIONARY STATEMENT FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 This Annual Report contains historical information as well as forward-looking statements. Statements looking forward in time are included in this Annual Report pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve known and unknown risks and uncertainties that may cause our actual results in future periods to be materially different from any future performance suggested herein. We wish to caution readers that in addition to the important factors described elsewhere in this Form 10-K, the following forward-looking statements, among others, sometimes have affected, and in the future could affect, our actual results and could cause our actual results during 2025 and beyond, to differ materially from those expressed in any forward-looking statements made by or on our behalf.

Business

Item 1. Business. Business Overview We were incorporated on April 21, 2021 under the laws of the state of Wyoming. We are involved in the development of computer monitoring software known as Privacy and Value. We have retained independent computer software and application developers to develop our product to the specifications that we outline. Our president, Daniel Okelo, is responsible for developing the product concept that the independent developers subsequently design. Privacy and Value Employee Monitoring Software We are currently developing employee monitoring software known as "Privacy and Value". Our goal is to develop a software product that balances employer concerns regarding employee efficiency and productivity with employee privacy. As companies are increasingly attempting to meet the demands of employees that want work environment flexibility, they are retaining staff that either work from home or they rely on outsourcing to retain employees and independent contractors in other countries. One of the primary concerns with having staff work in a separate location that removes them from the daily, direct oversight of management is that employee productivity will suffer. One of the responses to this concern is for businesses to use some form of worker surveillance in order to ensure that employees are utilizing their work time efficiently. However, businesses may face pushback from their staff due to concerns that their personal privacy is compromised when they are subject to constant monitoring during work hours. They may resist practices such as webcam surveillance or persistent computer screen observation. To address employer concerns regarding staff efficiency and employee concerns regarding privacy, we intend to develop the Privacy and Value software that has features to monitor worker computer productivity while providing employees with reasonable privacy during their work days. The intended features of the software are as follows: the soft

Risk Factors

Item 1A. Risk Factors. Not applicable.

Unresolved Staff Comments

Item 1B. Unresolved Staff Comments. None.

Properties

Item 2. Properties. We do not own any interest in real property.

Legal Proceedings

Item 3. Legal Proceedings. None.

Mine Safety Disclosures

Item 4. Mine Safety Disclosures. None. 5 PART II

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities. Our shares of common stock do not trade on any recognized stock exchange or quotation system. We intend to retain a market maker that will file an application on our behalf to commence trading on OTC Markets. However, there is no guarantee that we will be able to retain a market maker or that FINRA will approve the application and that a trading market will develop for our shares. As of September 25, 2025, there were 38 owners of record of our common stock. Holders of common stock are entitled to receive such dividends as may be declared by the Board of Directors out of funds legally available therefore and, in the event of liquidation, to share pro rata in any distribution of our assets after payment of liabilities. The Board of Directors is not obligated to declare a dividend. We have not paid any dividends and we do not have any current plans to pay any dividends. Securities Authorized for Issuance under Equity Compensation Plans None.

Selected Financial Data

Item 6. Selected Financial Data. Not applicable.

Management's Discussion and Analysis of our Financial Conditions and Results of Operations

Item 7. Management's Discussion and Analysis of our Financial Conditions and Results of Operations. Introduction We were incorporated on April 21, 2021 under the laws of the State of Wyoming. Results of Operations for Fiscal 2025 During our fiscal year end of July 31, 2025, we incurred net loss of $51,445 due to general and administrative fees we incurred. We have not attained profitable operations and are dependent upon obtaining financing to complete our proposed business plan. For these reasons our auditors believe that there is substantial doubt that we will be able to continue as a going concern. Our financial statements have been prepared assuming that we will continue as a going concern and, accordingly, do not include adjustments relating to the recoverability and realization of assets and classification of liabilities that might be necessary should we be unable to continue in operation. Liquidity and Capital Resources As of July 31, 2025, our current assets were $10,000, consisting of $0 in cash and $10,000 in prepayments and deposits and our total liabilities were $445,426, which consisted entirely of accounts payable and accrued liabilities. We expect we will require additional capital to meet our long-term operating requirements. We expect to raise additional capital through, among other methods, the sale of equity or debt securities. Cash Flows from Operating Activities For the fiscal year ended July 31, 2025, cash flows from operating activities were $24,000 consisting of our net loss for ($51,445) at period end, movement in accounts payable of $31,319, provision for the software impairment of $43,041 and accumulated depreciation of $1,086, which did not impact our cash position. 6 Cash Flows from Investing Activities For the fiscal year ended July 31, 2025, net cash flows from investing activities were $24,000. This compared to net cash used in investing activities of $24,000 during the fiscal year ended July 31, 2025, which consist

View Full Filing

View this 10-K filing on SEC EDGAR