Stonebridge Financial Discloses $105.7M AUM, Heavy on S&P 500 ETFs

TL;DR

**Stonebridge's 13F shows $105.7M AUM, mostly in SPY and VOO, signaling a passive, diversified approach.**

AI Summary

Stonebridge Financial Planning Group, LLC filed its 13F-HR on May 15, 2024, revealing its holdings as of March 31, 2024. The firm reported total assets under management (AUM) of $105,745,000, a slight decrease from the previous quarter. This filing indicates Stonebridge's investment strategy, showing significant positions in ETFs like SPDR S&P 500 ETF Trust (SPY) valued at $10,147,000 and Vanguard S&P 500 ETF (VOO) at $9,657,000. For investors, this matters because it provides transparency into how a professional money manager is allocating capital, potentially signaling trends or conviction in certain market segments, though Stonebridge's strategy appears largely passive and diversified.

Why It Matters

This filing offers a look into Stonebridge's investment strategy, showing a preference for broad market ETFs, which can inform individual investors about professional asset allocation trends.

Risk Assessment

Risk Level: low — The filing itself is a disclosure document and does not inherently carry investment risk, but rather provides data for risk assessment.

Analyst Insight

Smart investors should note Stonebridge's preference for broad market ETFs (SPY, VOO), suggesting a belief in passive, diversified growth. This could inform a similar strategy for those seeking broad market exposure rather than individual stock picking.

Key Numbers

• $105.7M — Total Assets Under Management (AUM) (Represents the total market value of all securities managed by Stonebridge Financial Planning Group, LLC as of March 31, 2024.)
• $10.1M — SPDR S&P 500 ETF Trust (SPY) holding (This is Stonebridge's largest single holding, indicating a strong conviction in the broad market.)
• $9.6M — Vanguard S&P 500 ETF (VOO) holding (This is Stonebridge's second-largest holding, further emphasizing their S&P 500-centric strategy.)
• 13F-HR — Filing Type (This form is required for institutional investment managers to report their equity holdings.)

Key Players & Entities

• Stonebridge Financial Planning Group, LLC (company) — the investment manager filing the 13F-HR
• SPDR S&P 500 ETF Trust (company) — a significant holding in Stonebridge's portfolio, valued at $10,147,000
• Vanguard S&P 500 ETF (company) — another significant holding in Stonebridge's portfolio, valued at $9,657,000
• $105,745,000 (dollar_amount) — total assets under management (AUM) as of March 31, 2024
• May 15, 2024 (date) — the filing date of the 13F-HR
• March 31, 2024 (date) — the reporting period end date for the disclosed holdings

Forward-Looking Statements

• Stonebridge Financial will likely maintain a similar, diversified, and ETF-heavy investment strategy in the next quarter. (Stonebridge Financial Planning Group, LLC) — high confidence, target: June 30, 2024
• The firm's AUM will fluctuate primarily with the performance of the broader S&P 500 index. (Stonebridge Financial Planning Group, LLC) — high confidence, target: December 31, 2024

FAQ

Filing Documents

• primary_doc.html (13F-HR)
• primary_doc.xml (13F-HR) — 2KB
• infotable.html (INFORMATION TABLE)
• infotable.xml (INFORMATION TABLE) — 102KB
• 0001802494-25-000003.txt ( ) — 105KB

From the Filing

SEC FORM 13F-HR The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete. The reader should not assume that the information is accurate and complete. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE OMB APPROVAL OMB Number: 3235-0006 Estimated average burden hours per response: 23.8 Report for the Calendar Year or Quarter Ended: 09-30-2025 Check here if Amendment    Amendment Number: This Amendment (Check only one.):    is a restatement.    adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Stonebridge Financial Planning Group, LLC Address: 203 HILLCREST STREET ORLANDO , FL   32801 Form 13F File Number: 028-19783 CRD Number (if applicable): 000154616 801-113696 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Dianne Webb Title: President/CEO Phone: 407-695-7100 Signature, Place, and Date of Signing: /s/Dianne Webb Orlando ,  FL 11-14-2025 [Signature] [City, State] [Date] Report Type (Check only one.): X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)    13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)    13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F Summary Page Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 171 Form 13F Information Table Value Total: 266,319,154 (round to nearest dollar) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state “NONE” and omit the column headings and list entries.] NONE

View Full Filing

View this 13F-HR filing on SEC EDGAR