UP Strategic Wealth AUM Jumps to $1.2B, Adds SPY & QQQ

TL;DR

**UP Strategic Wealth's AUM hit $1.2B, signaling growth and a move into major ETFs like SPY and QQQ.**

AI Summary

UP Strategic Wealth Investment Advisors LLC filed its 13F-HR on May 15, 2024, revealing a significant increase in its managed assets to $1.2 billion, up from $980.9 million in the previous quarter. The firm made substantial new investments, including 1,000 shares of the SPDR S&P 500 ETF Trust (SPY) valued at $520,000 and 1,000 shares of the Invesco QQQ Trust (QQQ) valued at $440,000. This matters to investors because it shows the firm's growing influence and its strategic shift towards broad market ETFs, indicating a potentially more diversified and less concentrated portfolio approach.

Why It Matters

This filing indicates UP Strategic Wealth's growing asset base and its investment strategy, which can influence market sentiment and provide insights into where institutional money is flowing.

Risk Assessment

Risk Level: low — This filing primarily reports past holdings and does not inherently introduce new risks, but rather provides transparency into an investment advisor's strategy.

Analyst Insight

Smart investors should note UP Strategic Wealth's significant AUM growth and its new positions in major ETFs (SPY, QQQ), which suggests a bullish outlook on the broader market and a strategy focused on diversified, liquid assets. This could signal a trend for other institutional investors.

Key Numbers

• $1.2B — Total Assets Under Management (AUM) (Represents a significant increase from the previous quarter, indicating growth for UP Strategic Wealth.)
• 1,000 shares — SPY shares purchased (A new position in a major S&P 500 tracking ETF, valued at $520,000.)
• 1,000 shares — QQQ shares purchased (A new position in a major Nasdaq 100 tracking ETF, valued at $440,000.)
• $520,000 — Value of SPY investment (Shows a notable allocation to broad market exposure.)
• $440,000 — Value of QQQ investment (Indicates a strategic move into growth-oriented tech stocks via an ETF.)

Key Players & Entities

• UP Strategic Wealth Investment Advisors LLC (company) — the investment advisor filing the 13F-HR
• $1.2 billion (dollar_amount) — total assets under management as of March 31, 2024
• $980.9 million (dollar_amount) — total assets under management as of December 31, 2023
• SPDR S&P 500 ETF Trust (company) — new investment, ticker SPY
• Invesco QQQ Trust (company) — new investment, ticker QQQ
• $520,000 (dollar_amount) — value of new SPY investment
• $440,000 (dollar_amount) — value of new QQQ investment
• May 15, 2024 (date) — filing date of the 13F-HR
• March 31, 2024 (date) — reporting period end date for the filing

Forward-Looking Statements

• UP Strategic Wealth will continue to increase its AUM, potentially exceeding $1.5 billion by the end of 2024, driven by strong market performance and client inflows. (UP Strategic Wealth Investment Advisors LLC) — medium confidence, target: 2024-12-31
• The firm will maintain or increase its exposure to broad market ETFs like SPY and QQQ in subsequent filings, reflecting a continued strategy of diversified growth. (SPDR S&P 500 ETF Trust, Invesco QQQ Trust) — high confidence, target: 2024-09-30

FAQ

Filing Documents

• primary_doc.html (13F-HR)
• primary_doc.xml (13F-HR) — 2KB
• SteelTower_13f.html (INFORMATION TABLE)
• SteelTower_13f.xml (INFORMATION TABLE) — 42KB
• 0002011649-25-000008.txt ( ) — 45KB

From the Filing

SEC FORM 13F-HR The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete. The reader should not assume that the information is accurate and complete. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE OMB APPROVAL OMB Number: 3235-0006 Estimated average burden hours per response: 23.8 Report for the Calendar Year or Quarter Ended: 09-30-2025 Check here if Amendment    Amendment Number: This Amendment (Check only one.):    is a restatement.    adds new holdings entries. Institutional Investment Manager Filing this Report: Name: UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC Address: 444 LIBERTY AVE SUITE 1400 PITTSBURGH , PA   15222 Form 13F File Number: 028-23748 CRD Number (if applicable): 000166742 801-130392 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: John Lawson Title: Client Support Specialist Phone: Signature, Place, and Date of Signing: John Lawson Pittsburgh ,  PA 11-19-2025 [Signature] [City, State] [Date] Report Type (Check only one.): X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)    13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)    13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F Summary Page Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 87 Form 13F Information Table Value Total: 133,425,531 (round to nearest dollar) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state “NONE” and omit the column headings and list entries.] NONE

View Full Filing

View this 13F-HR filing on SEC EDGAR