Benioff Form 4 Filed: Salesforce Insider Ownership Change
| Field | Detail |
|---|---|
| Company | Benioff Marc |
| Form Type | 4 |
| Filed Date | Mar 25, 2026 |
| Risk Level | low |
| Pages | 3 |
| Reading Time | 3 min |
| Sentiment | neutral |
Complexity: simple
Sentiment: neutral
Topics: insider-activity, form-4, ownership-change
TL;DR
**Benioff's Form 4 just dropped, signaling insider share activity at Salesforce.**
AI Summary
Marc Benioff, a key insider at Salesforce, Inc., filed a Form 4 on March 24, 2026, indicating changes in his beneficial ownership of securities. While the filing itself doesn't detail specific transactions, it signals that an insider, likely the CEO, has had activity with their shares around March 22, 2026. This matters to investors because insider activity, especially from a high-profile figure like Benioff, can sometimes be interpreted as a signal about the company's future prospects, though the specific nature of the transaction (buy or sell) is not yet clear from this summary filing.
Why It Matters
Insider filings like this can offer clues about how top executives view their company's stock, potentially influencing investor sentiment and stock price.
Risk Assessment
Risk Level: low — This filing is purely informational and does not inherently pose a direct financial risk, but rather provides data for analysis.
Analyst Insight
An investor should await the full details of the Form 4 to understand the nature of Marc Benioff's transaction (e.g., sale, purchase, grant, exercise) before drawing conclusions or making investment decisions.
Key Numbers
- 2026-03-22 — Period of Report (The date for which the changes in beneficial ownership are being reported.)
- 2026-03-24 — Filing Date (The date the Form 4 was filed with the SEC.)
Key Players & Entities
- Marc Benioff (person) — Reporting Person, likely CEO of Salesforce, Inc.
- Salesforce, Inc. (company) — Issuer of the securities
- 0001294693 (person) — CIK of Marc Benioff
- 0001108524 (company) — CIK of Salesforce, Inc.
Forward-Looking Statements
- Further details regarding the specific transactions (buy/sell, number of shares, price) will become available upon review of the full form4.html document. (Marc Benioff) — high confidence, target: 2026-03-25
FAQ
Who is the reporting person in this Form 4 filing?
The reporting person is Benioff Marc, identified by CIK 0001294693.
Which company is the issuer of the securities mentioned in this filing?
The issuer of the securities is Salesforce, Inc., identified by CIK 0001108524.
What is the 'Period of Report' for this Form 4?
The 'Period of Report' for this Form 4 is 2026-03-22.
When was this Form 4 filed with the SEC?
This Form 4 was filed on 2026-03-24 and accepted on the same date at 21:37:22.
What is the business address listed for Salesforce, Inc. in this filing?
The business address for Salesforce, Inc. is SALESFORCE TOWER, 415 MISSION STREET, 3RD FL, SAN FRANCISCO CA 94105.
Filing Stats: 822 words · 3 min read · ~3 pages · Grade level 8.1 · Accepted 2026-03-24 21:37:22
Filing Documents
- form4.html (4)
- form4.xml (4) — 8KB
- 0001108524-26-000068.txt ( ) — 10KB
From the Filing
SEC FORM 4 SEC Form 4 FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940 OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b). Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10. 1. Name and Address of Reporting Person * Benioff Marc (Last) (First) (Middle) 415 MISSION STREET 3RD FLOOR (Street) SAN FRANCISCO CALIFORNIA 94105 (City) (State) (Zip) UNITED STATES (Country) 2. Issuer Name and Ticker or Trading Symbol Salesforce, Inc. [ CRM ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner X Officer (give title below) Other (specify below) Chair and CEO 2a. Foreign Trading Symbol 3. Date of Earliest Transaction (Month/Day/Year) 03/22/2026 6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person 4. If Amendment, Date of Original Filed (Month/Day/Year) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 03/22/2026 A (1) 45,474 A $ 0 11,957,046 D (2) Common Stock 107,000 I By Trust Common Stock 10,000,000 I (3) By Marc Benioff Fund LLC Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Performance Stock Option $ 280.62 03/22/2026 A (4) 233,404 03/22/2026 03/22/2032 Common Stock 233,404 $ 0 233,404 D Explanation of Responses: 1. This represents the number of shares subject to the fiscal year 2024 performance-based restricted stock unit ("PRSU") award that were earned based upon the achievement of certain performance criteria over a three-year performance period that ended on January 31, 2026. On March 22, 2026, the Issuer's Compensation Committee certified that certain performance criteria with respect to the performance period were achieved, and the number of shares reported in column 4 are scheduled to vest on April 22, 2026, subject to the holder's continued employment through such date. 2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. 3. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. 4. This represents the number of shares subject to the fiscal year 2026 performance option that were earned based upon the achievement of applicable performance criteria with a performance period that ended on January 31, 2026. 25% of the earned option shares will become vested on March 22, 2026, with the remaining option shares becoming vested in equal monthly installments over the following 36 months, subject to the holder's continued service through each such date. /s/ Sarah Dale, Attorney-in-Fact for Marc Benioff 03/24/2026 ** Signature of Reporting Person Date Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. * If the form is filed by more than one reporting person, see Instruction 4 (b)(v). ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed.