Solo Brands CEO Buys Shares Under 10b5-1 Plan

TL;DR

Solo Brands CEO John P. Larson bought 2,559 shares for $3.907 each under a 10b5-1 plan.

AI Summary

John P. Larson, President and CEO and Director of Solo Brands, Inc. (SBDS), acquired 2,559 shares of Class A Common Stock on March 31, 2026, for a weighted average price of $3.907 per share. This transaction increased his beneficial ownership to 87,175 shares. The purchase was made under a Rule 10b5-1(c) trading plan.

Why It Matters

This Form 4 filing indicates insider buying activity by a key executive, John P. Larson. The purchase was executed under a pre-arranged trading plan, suggesting a planned investment rather than a reaction to immediate company news.

Risk Assessment

Risk Level: low — The risk level is low as the transaction is an acquisition of stock by an executive, which is often a positive signal. Furthermore, the purchase was made under a Rule 10b5-1 trading plan, indicating it was pre-planned and not based on material non-public information.

Analyst Insight

Insider purchases, especially under a 10b5-1 plan, can be a signal of confidence in the company's future prospects. Investors may consider this a positive indicator for Solo Brands.

Key Numbers

• $3.907 — Average Purchase Price (Per share cost for acquired Class A Common Stock)
• 2,559 — Shares Acquired (Class A Common Stock purchased by John P. Larson)
• 87,175 — Total Shares Owned (Beneficial ownership of Class A Common Stock after transaction)

Key Players & Entities

• John P. Larson (person) — Reporting Person, President and CEO, Director
• Solo Brands, Inc. (company) — Issuer
• SBDS (company) — Ticker Symbol
• $3.907 (dollar_amount) — Weighted average purchase price
• 2,559 (dollar_amount) — Number of shares acquired
• 87,175 (dollar_amount) — Total shares beneficially owned after transaction
• 03/31/2026 (date) — Transaction date
• Rule 10b5-1(c) (legal_document) — Trading plan

Key Financial Figures

• $3.72 — ple transactions at prices ranging from $3.72 to $3.945, inclusive. The Reporting Per
• $3 — actions at prices ranging from $3.72 to $3.945, inclusive. The Reporting Person un

Filing Documents

• wk-form4_1775064760.html (4)
• wk-form4_1775064760.xml (4) — 4KB
• 0001609333-26-000007.txt ( ) — 5KB

From the Filing

SEC FORM 4 SEC Form 4 FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940 OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5    Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).    Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10. 1. Name and Address of Reporting Person * Larson John P. (Last) (First) (Middle) 1001 MUSTANG DR. (Street) GRAPEVINE TEXAS 76051 (City) (State) (Zip) UNITED STATES (Country) 2. Issuer Name and Ticker or Trading Symbol Solo Brands, Inc. [ SBDS ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner X Officer (give title below) Other (specify below) President and CEO 2a. Foreign Trading Symbol 3. Date of Earliest Transaction (Month/Day/Year) 03/31/2026 6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person 4. If Amendment, Date of Original Filed (Month/Day/Year) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 03/31/2026 P 2,559 A $ 3.907 (1) 87,175 D Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Explanation of Responses: 1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $3.72 to $3.945, inclusive. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Remarks: /s/ Chris Blevins, Attorney-in-Fact for John Larson 04/01/2026 ** Signature of Reporting Person Date Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. * If the form is filed by more than one reporting person, see Instruction 4 (b)(v). ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure. Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. * Form 4: SEC 1474 (03-26)