ROKU Insider Plans 100K Share Sale

TL;DR

ROKU insider Hunt selling 100k shares soon.

AI Summary

Neil D. Hunt, a reporting person for ROKU, INC., plans to sell 100,000 shares of common stock on or after April 1, 2026. The filing does not disclose the intended sale price or the total value of the proposed transaction.

Why It Matters

This filing indicates a significant insider sale, which could signal a change in the executive's confidence in the company's future stock performance.

Risk Assessment

Risk Level: medium — Insider selling can be a bearish signal, but the specific reasons and market conditions are not detailed in this filing.

Key Numbers

• 100,000 — Shares to be Sold (This is the quantity of ROKU, INC. common stock Neil D. Hunt intends to sell.)

Key Players & Entities

• Neil D. Hunt (person) — Reporting person planning to sell shares
• ROKU, INC (company) — Company whose shares are being sold
• 100,000 (dollar_amount) — Number of shares to be sold
• April 1, 2026 (date) — Earliest date for the proposed sale

FAQ

Filing Documents

• primary_doc.html (144)
• primary_doc.xml (144) — 4KB
• 0001628280-26-022810.txt ( ) — 6KB

From the Filing

Form 144 Filer Information UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 FORM 144 144: Filer Information Is this a LIVE or TEST Filing? LIVE TEST Submission Contact Information Name Phone E-Mail Address 144: Issuer Information Name of Issuer ROKU, Inc. Address of Issuer 1173 Coleman Avenue San Jose CALIFORNIA 95110 Phone 408-556-9040 Name of Person for Whose Account the Securities are To Be Sold Neil Hunt See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice. Relationship to Issuer Director 144: Securities Information Title of the Class of Securities To Be Sold Name and Address of the Broker Number of Shares or Other Units To Be Sold Aggregate Market Value Number of Shares or Other Units Outstanding Approximate Date of Sale Name the Securities Exchange Common Merrill Lynch 555 California Street Suite 1800 San Francisco � CA � 94104 2000 191087.24 130717715 04/01/2026 Nasdaq Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor: 144: Securities To Be Sold Title of the Class Date you Acquired Nature of Acquisition Transaction Name of Person from Whom Acquired Is this a Gift? Date Donor Acquired Amount of Securities Acquired Date of Payment Nature of Payment * Common 04/01/2026 Stock Option Exercise Issuer 2000 04/01/2026 Cash * If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid. Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold. 144: Securities Sold During The Past 3 Months Name and Address of Seller Title of Securities Sold Date of Sale Amount of Securities Sold Gross Proceeds Neil Hunt 1173 Coleman Avenue San Jose � CA � 95110 Common 03/02/2026 2000 195404.4 Neil Hunt 1173 Coleman Avenue San Jose � CA � 95110 Common 02/02/2026 2000 192962.65 Neil Hunt 1173 Coleman Avenue San Jose � CA � 95110 Common 01/02/2026 2000 217969.53 144: Remarks and Signature Remarks Date of Notice 04/01/2026 Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1 08/05/2025 ATTENTION: The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date. Signature Neil Hunt ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)