Vita Coco Company Files Form 144 for Security Sale

TL;DR

Vita Coco (COCO) filing 144 - looks like a sale is coming.

AI Summary

On April 7, 2026, The Vita Coco Company, Inc. filed a Form 144, indicating a proposed sale of securities. The filing was made by Roper Martin, with CIK 0001206513, on behalf of the company.

Why It Matters

This filing signals potential insider selling or a planned divestiture of shares, which could impact the stock's supply and demand dynamics.

Risk Assessment

Risk Level: medium — Form 144 filings can indicate insider selling, which may put downward pressure on the stock price.

Key Players & Entities

• The Vita Coco Company, Inc. (company) — Subject of the filing
• Roper Martin (person) — Reporting entity
• 0001206513 (company) — CIK for Roper Martin
• 0001482981 (company) — CIK for The Vita Coco Company, Inc.
• 2026-04-07 (date) — Filing date

FAQ

Filing Documents

• primary_doc.html (144)
• primary_doc.xml (144) — 3KB
• 0001959173-26-002808.txt ( ) — 5KB

From the Filing

Form 144 Filer Information UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 FORM 144 144: Filer Information Filer CIK 0001206513 Filer CCC XXXXXXXX Is this a LIVE or TEST Filing? LIVE TEST Submission Contact Information Name Phone E-Mail Address 144: Issuer Information Name of Issuer Vita Coco Company, Inc. SEC File Number 001-40950 Address of Issuer 111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003 Phone 212-206-0763 Name of Person for Whose Account the Securities are To Be Sold Roper Martin See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice. Relationship to Issuer Officer Relationship to Issuer Director 144: Securities Information Title of the Class of Securities To Be Sold Name and Address of the Broker Number of Shares or Other Units To Be Sold Aggregate Market Value Number of Shares or Other Units Outstanding Approximate Date of Sale Name the Securities Exchange Common Fidelity Brokerage Services LLC 900 Salem Street Smithfield � RI � 02917 25000 1250000.00 57082173 04/07/2026 NASDAQ Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor: 144: Securities To Be Sold Title of the Class Date you Acquired Nature of Acquisition Transaction Name of Person from Whom Acquired Is this a Gift? Date Donor Acquired Amount of Securities Acquired Date of Payment Nature of Payment * Common 04/07/2026 Option Granted - 09/19/2019 Issuer 25000 04/07/2026 Cash * If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid. Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold. 144: Securities Sold During The Past 3 Months Nothing to Report 144: Remarks and Signature Remarks Date of Notice 04/07/2026 Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1 12/10/2025 ATTENTION: The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date. Signature /s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Martin Roper ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)