Perion Network Launches Anyplace TV for CTV Advertising
Ticker: PERI · Form: 6-K · Filed: Nov 26, 2024 · CIK: 1338940
Sentiment: neutral
Topics: product-launch, advertising-technology, CTV, DOOH
TL;DR
Perion Network launches Anyplace TV, integrating DOOH into CTV ads. Big move for digital ad space.
AI Summary
On November 26, 2024, Perion Network Ltd. announced the launch of "Anyplace TV," a new platform expanding its video and Connected TV (CTV) advertising solutions. This expansion leverages programmatic Digital Out-of-Home (DOOH) advertising to enhance its offerings in the digital advertising space.
Why It Matters
This launch signifies Perion's strategic move to integrate DOOH with CTV advertising, potentially opening new revenue streams and market share in the evolving digital ad landscape.
Risk Assessment
Risk Level: low — The filing is an informational press release about a new product launch, with no immediate financial implications or significant changes to the company's operational or financial status.
Key Players & Entities
- Perion Network Ltd. (company) — Registrant and issuer of the press release
- Anyplace TV (product) — New advertising platform launched by Perion
- November 26, 2024 (date) — Date of the press release announcement
FAQ
What is the primary purpose of Perion Network Ltd.'s "Anyplace TV" platform?
The "Anyplace TV" platform is designed to expand Perion's video and Connected TV (CTV) advertising solutions by integrating programmatic Digital Out-of-Home (DOOH) advertising.
When was the announcement regarding "Anyplace TV" made?
The announcement was made on November 26, 2024.
What type of advertising technology does "Anyplace TV" leverage?
"Anyplace TV" leverages programmatic DOOH advertising.
What is the filing type and its significance?
The filing is a Form 6-K, which is a Report of Foreign Private Issuer, used to provide material information to the SEC that the company has made or intends to make public.
What are Perion Network Ltd.'s principal executive offices located?
Perion Network Ltd.'s principal executive offices are located at 2 Leonardo Da Vinci Street, 24th Floor, Tel Aviv, Israel, 6473309.
Filing Stats: 185 words · 1 min read · ~1 pages · Grade level 11 · Accepted 2024-11-26 07:05:25
Filing Documents
- zk2432395.htm (6-K) — 7KB
- exhibit_99-1.htm (EX-99.1) — 13KB
- image0.jpg (GRAPHIC) — 60KB
- 0001178913-24-003837.txt ( ) — 104KB
From the Filing
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 under the Securities Exchange Act of 1934 For the month of November 2024 Commission File Number: 000-51694 Perion Network Ltd. (Translation of registrant's name into English) 2 Leonardo Da Vinci Street, 24th Floor Tel Aviv, Israel 6473309 (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F Form 40-F Explanatory Note On November 26, 2024, Perion Network Ltd. (the " Registrant " or " Perion ") issued a press release titled "Perion Unveils Anyplace TV, Expanding Video & CTV Advertising Solutions Through Programmatic DOOH". A copy of this press release is furnished as Exhibit 99.1 herewith. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PERION NETWORK LTD. By: /s/ Elad Tzubery Name: Elad Tzubery Title: Chief Financial Officer Date: November 26, 2024