Yelp CEO Stoppelman Amends 13G/A, Updates Ownership Stake

TL;DR

**Yelp CEO Jeremy Stoppelman updated his ownership stake, signaling his continued involvement.**

AI Summary

Jeremy Stoppelman, CEO of Yelp Inc., filed an amended Schedule 13G/A on January 29, 2024, updating his beneficial ownership of Yelp's common stock as of December 31, 2023. This filing, Amendment No. 12, indicates a change in his holdings, which is important for investors as it provides transparency into the ownership stake of a key insider. This matters to investors because changes in insider ownership can signal confidence or concern about the company's future performance.

Why It Matters

This filing provides an updated look at how much of Yelp Inc. is owned by its CEO, Jeremy Stoppelman, offering insight into his personal investment in the company's success.

Risk Assessment

Risk Level: low — This is a routine amendment to an ownership filing by an insider and does not inherently indicate significant risk.

Analyst Insight

Investors should note that a key insider, CEO Jeremy Stoppelman, continues to hold a stake in Yelp. While this filing doesn't detail the exact change in shares, it confirms his ongoing ownership, which can be a positive signal of alignment with shareholder interests. Further investigation into the specific share count change would provide more actionable insight.

Key Players & Entities

• Jeremy Stoppelman (person) — CEO of Yelp Inc. and the reporting person in this filing
• Yelp Inc. (company) — The issuer of the common stock being reported
• December 31, 2023 (date) — The date of the event which required the filing of this statement
• January 29, 2024 (date) — The date the SC 13G/A amendment was filed

Forward-Looking Statements

• Jeremy Stoppelman will maintain a significant ownership stake in Yelp Inc. throughout 2024. (Jeremy Stoppelman) — high confidence, target: 2024-12-31

FAQ

Filing Documents

• schedule13gastoppelman2024.htm (SC 13G/A) — 71KB
• 0001541476-24-000002.txt ( ) — 73KB

(a)

Item 1(a). Name of Issuer Yelp Inc.

(b)

Item 1(b). Address of Issuer's Principal Executive Offices 350 Mission Street, 10th Floor, San Francisco, CA 94105

(a)

Item 2(a). Name of Person Filing (i) Jeremy Stoppelman (ii) The Jeremy Stoppelman Revocable Trust (the "Trust")

(b)

Item 2(b). Address of Principal Business Office or, if none, Residence The address and principal business office of each Reporting Person is co Yelp Inc. 350 Mission Street, 10th Floor San Francisco, CA 94105

(c)

Item 2(c). Citizenship Mr. Stoppelman is a United States citizen. The Trust is organized under the laws of the State of California.

(d)

Item 2(d). Title of Class of Securities Common Stock

(e)

Item 2(e). CUSIP Number 985817105 Item 3. If this statement is filed pursuant to 240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a (a) Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o) (b) Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c) (c) Insurance company as defined in section 3(a)19) of the Act (15 U.S.C. 78c) (d) Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8) (e) An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E) (f) An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F) (g) A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G) (h) A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813) (i) A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3) (j) A non-U.S. institution in accordance with 240.13d–1(b)(1)(ii)(J) (k) Group, in accordance with 240.13d–1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with 240.13d–1(b)(1)(ii)(J), please specify the type of institution ____

Ownership

Item 4. Ownership Provide the following information regarding the aggregate number and percentage of the class of securities of the Issuer identified in Item 1. (a) Amount Beneficially Owned 4,103,660 shares (1) (b) Percent of Class 5.8% (2) (c) Number of shares as to which the person has (i) Sole power to vote or to direct the vote (1) Mr. Stoppelman 4,103,660 shares (1) (2) Trust 2,068,310 shares (3) (ii) Shared power to vote or to direct the vote Not applicable. (iii) Sole power to dispose or to direct the disposition of (1) Mr. Stoppelman 4,103,660 shares (1) (2) Trust 2,068,310 shares (3) (iv) Shared power to dispose or to direct the disposition of Not applicable.

Ownership of 5 Percent or Less of a Class

Item 5. Ownership of 5 Percent or Less of a Class If this statement is being filed to report the fact that as of the date hereof the Reporting Person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following .

Ownership of More than 5 Percent on Behalf of Another Person

Item 6. Ownership of More than 5 Percent on Behalf of Another Person Not applicable. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person. Not applicable.

Identification and Classification of Members of the Group

Item 8. Identification and Classification of Members of the Group Not applicable.

Notice of Dissolution of a Group

Item 9. Notice of Dissolution of a Group Not applicable.

Certification

Item 10. Certification Not applicable. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. s Jeremy Stoppelman Jeremy Stoppelman January 29, 2024 Date The Jeremy Stoppelman Revocable Trust s Jeremy Stoppelman Jeremy Stoppelman, Trustee January 29, 2024 Date

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View this SC 13G/A filing on SEC EDGAR